Brandwave

Mercury vs Skinny:Which is more popular by branded search in New Zealand?

In August 2026, Mercury had more branded searches than Skinny among mobile and broadband providers in New Zealand. Mercury was estimated to have 69.6K branded searches compared to Skinny’s 38.4K, and held a 12.9% Share of Search versus Skinny’s 7.1%.

Share of Search among mobile and broadband providers in New Zealand in August 2026Which is more popular in search, Mercury or Skinny?
Mercury12.9%69.6K searches
vs
Skinny7.1%38.4K searches
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Which is more popular in search, Mercury or Skinny?

Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mercury and Skinny among mobile and broadband providers in New Zealand, by month

Share of Search by month for Mercury, Skinny. The figures are in the table below the chart.

View monthly share of search table
MonthOne NZContact EnergySparkMercury2degreesSkinnyKogan MobileZeronetWarehouse Mobile
Oct 202526.9%14.8%17.8%12.2%15.4%7.4%3%0.71%1.7%
Nov 202530.1%11.4%16.5%11.3%13.9%8%6.8%0.69%1.4%
Dec 202529%13.2%16.2%10.7%14%8.6%5.9%0.84%1.6%
Jan 202628.9%16%16.6%10.9%14%7.8%3.3%0.95%1.5%
Feb 202628.9%15.8%16.3%11.2%14.1%7.8%3%0.97%1.9%
Mar 202627.6%15.1%18.3%10.4%14.2%8.3%3.7%0.89%1.5%
Apr 202629%15.9%16.1%13.1%12.9%7.7%2.9%0.94%1.3%
May 202628.6%15.9%17.1%13.1%12.8%7.9%2.6%0.74%1.3%
Jun 202626.7%17.9%16.8%12.3%14%7.4%2.7%1%1%
Jul 202625.3%19.6%15.3%13.8%13.1%7.5%3.2%1%1.1%
Aug 202628.9%18.5%15%12.9%12.4%7.1%3.1%1.1%1%
Sep 2026—————————

How has the Mercury and Skinny comparison changed over the last 12 months?

How did search popularity change for New Zealand mobile and broadband providers in August 2026?

  1. In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Mercury’s and Skinny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mercury

22 branded search terms

  • mercury broadband
  • Mercury electricity
  • Mercury electricity plans
  • Mercury electricity rates
  • Mercury Energy
  • mercury energy broadband
  • Mercury Energy New Zealand
  • Mercury Energy NZ
  • Mercury Energy plans
  • Mercury Energy rates
  • Mercury Energy review
  • Mercury Energy reviews
  • mercury fibre
  • Mercury free power day
  • Mercury free power days
  • mercury mobile
  • mercury plans
  • Mercury Power
  • Mercury power company
  • Mercury Power NZ
  • Mercury Power plans
  • Mercury Power rates

Skinny

13 branded search terms

  • skinny 4g broadband
  • skinny broadband
  • skinny broadband plans
  • skinny fibre
  • skinny fibre broadband
  • skinny internet
  • skinny internet plans
  • skinny mobile
  • skinny mobile plans
  • skinny phone plans
  • skinny prepaid
  • skinny prepay
  • skinny wireless broadband

How the Brand Demand Index is measured

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