Brandwave

How popular isContact Energy in search?

In August 2026, there were an estimated 99.6K branded searches for Contact Energy in New Zealand which is up 20.1% over the last 11 months. Contact Energy holds 18.5% estimated Share of Search among New Zealand mobile and broadband providers and is ranked 2nd of 9 competitors for search popularity.

Share of Search, August 2026
  1. One NZ28.9%
  2. Contact Energy18.5%
  3. Spark15%
  4. Mercury12.9%
  5. 2degrees12.4%
  6. Skinny7.1%
  7. Kogan Mobile3.1%
  8. Zeronet1.1%
  9. Warehouse Mobile1%
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Which mobile and broadband providers compete with Contact Energy?

Contact Energy against mobile and broadband providers in New Zealand, by month

Share of Search by month for One NZ, Contact Energy, Spark, Mercury, 2degrees, Skinny, Kogan Mobile. The figures are in the table below the chart.

View monthly share of search table
MonthOne NZContact EnergySparkMercury2degreesSkinnyKogan MobileZeronetWarehouse Mobile
Oct 202526.9%14.8%17.8%12.2%15.4%7.4%3%0.71%1.7%
Nov 202530.1%11.4%16.5%11.3%13.9%8%6.8%0.69%1.4%
Dec 202529%13.2%16.2%10.7%14%8.6%5.9%0.84%1.6%
Jan 202628.9%16%16.6%10.9%14%7.8%3.3%0.95%1.5%
Feb 202628.9%15.8%16.3%11.2%14.1%7.8%3%0.97%1.9%
Mar 202627.6%15.1%18.3%10.4%14.2%8.3%3.7%0.89%1.5%
Apr 202629%15.9%16.1%13.1%12.9%7.7%2.9%0.94%1.3%
May 202628.6%15.9%17.1%13.1%12.8%7.9%2.6%0.74%1.3%
Jun 202626.7%17.9%16.8%12.3%14%7.4%2.7%1%1%
Jul 202625.3%19.6%15.3%13.8%13.1%7.5%3.2%1%1.1%
Aug 202628.9%18.5%15%12.9%12.4%7.1%3.1%1.1%1%
Sep 2026—————————

  1. 1.One NZ

    28.9%

    held 1st · 156K estimated branded searches · +21% vs prior month · +3.6 points

  2. 2.Contact Energy

    18.5%

    held 2nd · 99.6K estimated branded searches · -0.39% vs prior month · -1.2 points

  3. 3.Spark

    15%

    held 3rd · 80.7K estimated branded searches · +3.6% vs prior month · -0.3 points

  4. 4.Mercury

    12.9%

    held 4th · 69.6K estimated branded searches · -0.95% vs prior month · -0.9 points

  5. 5.2degrees

    12.4%

    held 5th · 66.6K estimated branded searches · -0.06% vs prior month · -0.7 points

  6. 6.Skinny

    7.1%

    held 6th · 38.4K estimated branded searches · +0.34% vs prior month · -0.4 points

  7. 7.Kogan Mobile

    3.1%

    held 7th · 16.4K estimated branded searches · -0.12% vs prior month · -0.2 points

  8. 8.Zeronet

    1.1%

    moved from 9th to 8th · 5.8K estimated branded searches · +13.6% vs prior month · +0.1 points

  9. 9.Warehouse Mobile

    1%

    moved from 8th to 9th · 5.6K estimated branded searches · +1.4% vs prior month · 0 points

Compare search popularity between Contact Energy and its closest rivals

How has branded search demand for Contact Energy changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Contact Energy in New Zealand rose from 82.9K to 99.6K.
  • Across the 11 months ending August 2026, Contact Energy’s estimated Share of Search among mobile and broadband providers in New Zealand increased from 14.8% to 18.5%.
  • Across the 11 months ending August 2026, Contact Energy’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 19.6% in July 2026 and was lowest at 11.4% in November 2025.
  • Across the 11 months ending August 2026, Contact Energy rose from 4th to 2nd among mobile and broadband providers in New Zealand.

How did search popularity change for New Zealand mobile and broadband providers in August 2026?

  1. In August 2026, One NZ gained estimated Share of Search among mobile and broadband providers in New Zealand, from 25.3% to 28.9%.

  2. In August 2026, Contact Energy lost estimated Share of Search among mobile and broadband providers in New Zealand, from 19.6% to 18.5%.

  3. In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%.

  4. In August 2026, 2degrees lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.1% to 12.4%.

  5. Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.

  6. In August 2026, Zeronet rose from 9th to 8th among mobile and broadband providers in New Zealand.

Which electricity retailers compete with Contact Energy?

Contact Energy against electricity retailers in New Zealand, by month

Share of Search by month for Contact Energy, Genesis Energy, Mercury, Electric Kiwi, Powershop, Meridian Energy, Pulse Energy, Globug, Octopus Energy. The figures are in the table below the chart.

View monthly share of search table
MonthContact EnergyGenesis EnergyMercuryElectric KiwiPowershopMeridian EnergyPulse EnergyGlobugOctopus EnergyNova EnergyEcotricityToast Electric
Oct 202523%19.2%19%7.3%9.1%8.3%4.3%3.6%1.2%3%1.7%0.38%
Nov 202521.5%17.5%21.4%6.9%10.3%7.7%5%3.3%1.3%2.8%2%0.36%
Dec 202524.5%16.7%20%7.7%9.6%7.2%4.7%3.8%1.2%2.6%1.7%0.34%
Jan 202625.5%17.2%17.2%8%10%7.5%4.8%4%1.2%2.6%1.7%0.36%
Feb 202625.2%17%17.8%8.1%10.3%7.4%4.9%3.3%1.2%2.7%1.6%0.42%
Mar 202625.1%16.8%17.3%8.2%10.2%7.4%4.8%3.2%1.5%2.7%2.5%0.36%
Apr 202623.3%15.6%19.1%9.3%11.5%6.8%4.4%3%1.4%2.5%2.7%0.3%
May 202622.3%18.1%18.4%8.9%11%7.8%4.4%2.9%1.6%2.3%2.1%0.29%
Jun 202624.1%20.1%16.6%9.5%9.9%7.1%4%2.6%1.8%2.1%1.8%0.35%
Jul 202623.8%20.7%16.7%9.4%9.5%7%4.6%2.5%1.7%2%1.7%0.38%
Aug 202623.1%20%16.1%11.2%9.3%6.8%4.5%2.5%2%2%1.9%0.56%
Sep 2026————————————

  1. 1.Contact Energy

    23.1%

    held 1st · 99.6K estimated branded searches · -0.39% vs prior month · -0.7 points

  2. 2.Genesis Energy

    20%

    held 2nd · 86.4K estimated branded searches · -0.6% vs prior month · -0.6 points

  3. 3.Mercury

    16.1%

    held 3rd · 69.6K estimated branded searches · -0.95% vs prior month · -0.6 points

  4. 4.Electric Kiwi

    11.2%

    moved from 5th to 4th · 48.2K estimated branded searches · +21.9% vs prior month · +1.8 points

  5. 5.Powershop

    9.3%

    moved from 4th to 5th · 40.1K estimated branded searches · +0.48% vs prior month · -0.2 points

  6. 6.Meridian Energy

    6.8%

    held 6th · 29.4K estimated branded searches · -0.37% vs prior month · -0.2 points

  7. 7.Pulse Energy

    4.5%

    held 7th · 19.6K estimated branded searches · +1.6% vs prior month · 0 points

  8. 8.Globug

    2.5%

    held 8th · 10.9K estimated branded searches · +1.8% vs prior month · 0 points

  9. 9.Octopus Energy

    2%

    moved from 11th to 9th · 8.7K estimated branded searches · +21% vs prior month · +0.3 points

  10. 10.Nova Energy

    2%

    moved from 9th to 10th · 8.6K estimated branded searches · +0.35% vs prior month · 0 points

  11. 11.Ecotricity

    1.9%

    moved from 10th to 11th · 8.3K estimated branded searches · +13.7% vs prior month · +0.2 points

  12. 12.Toast Electric

    0.56%

    held 12th · 2.4K estimated branded searches · +53.8% vs prior month · +0.2 points

Compare search popularity between Contact Energy and its closest rivals

How has branded search demand for Contact Energy changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Contact Energy’s estimated Share of Search among electricity retailers in New Zealand peaked at 25.5% in January 2026 and was lowest at 21.5% in November 2025.

How did search popularity change for New Zealand electricity retailers in August 2026?

  1. In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%.

  2. In August 2026, Contact Energy lost estimated Share of Search among electricity retailers in New Zealand, from 23.8% to 23.1%.

  3. In August 2026, Genesis Energy lost estimated Share of Search among electricity retailers in New Zealand, from 20.7% to 20%.

  4. In August 2026, Mercury lost estimated Share of Search among electricity retailers in New Zealand, from 16.7% to 16.1%.

  5. Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026.

  6. Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 7.8% to 6.8% in August 2026.

How is Contact Energy measured?

Brandwave collects information about searches that people make online using Contact Energy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • broadband contact energy
  • contact broadband
  • contact broadband modem
  • Contact electricity
  • Contact Energy
  • contact energy broadband
  • Contact Energy electricity
  • contact energy fast fibre
  • contact energy fibre
  • Contact Energy free power
  • contact energy mobile
  • Contact Energy New Zealand
  • Contact Energy NZ
  • Contact Energy plans
  • Contact Energy prices
  • Contact Energy pricing
  • Contact free power
  • Contact Power
  • Contact Power rates
  • Contact prepay power

Do you work for Contact Energy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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