Brandwave

Contact Energy vs Skinny:Which is more popular by branded search in New Zealand?

In August 2026, Contact Energy had more branded searches than Skinny among mobile and broadband providers in New Zealand. Contact Energy was estimated to have 99.6K branded searches compared to Skinny’s 38.4K, and held an 18.5% Share of Search versus Skinny’s 7.1%.

Share of Search among mobile and broadband providers in New Zealand in August 2026Which is more popular in search, Contact Energy or Skinny?
Contact Energy18.5%99.6K searches
vs
Skinny7.1%38.4K searches
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Which is more popular in search, Contact Energy or Skinny?

Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Contact Energy and Skinny among mobile and broadband providers in New Zealand, by month

Share of Search by month for Contact Energy, Skinny. The figures are in the table below the chart.

View monthly share of search table
MonthOne NZContact EnergySparkMercury2degreesSkinnyKogan MobileZeronetWarehouse Mobile
Oct 202526.9%14.8%17.8%12.2%15.4%7.4%3%0.71%1.7%
Nov 202530.1%11.4%16.5%11.3%13.9%8%6.8%0.69%1.4%
Dec 202529%13.2%16.2%10.7%14%8.6%5.9%0.84%1.6%
Jan 202628.9%16%16.6%10.9%14%7.8%3.3%0.95%1.5%
Feb 202628.9%15.8%16.3%11.2%14.1%7.8%3%0.97%1.9%
Mar 202627.6%15.1%18.3%10.4%14.2%8.3%3.7%0.89%1.5%
Apr 202629%15.9%16.1%13.1%12.9%7.7%2.9%0.94%1.3%
May 202628.6%15.9%17.1%13.1%12.8%7.9%2.6%0.74%1.3%
Jun 202626.7%17.9%16.8%12.3%14%7.4%2.7%1%1%
Jul 202625.3%19.6%15.3%13.8%13.1%7.5%3.2%1%1.1%
Aug 202628.9%18.5%15%12.9%12.4%7.1%3.1%1.1%1%
Sep 2026—————————

How has the Contact Energy and Skinny comparison changed over the last 12 months?

How did search popularity change for New Zealand mobile and broadband providers in August 2026?

  1. In August 2026, Contact Energy lost estimated Share of Search among mobile and broadband providers in New Zealand, from 19.6% to 18.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Contact Energy’s and Skinny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contact Energy

20 branded search terms

  • broadband contact energy
  • contact broadband
  • contact broadband modem
  • Contact electricity
  • Contact Energy
  • contact energy broadband
  • Contact Energy electricity
  • contact energy fast fibre
  • contact energy fibre
  • Contact Energy free power
  • contact energy mobile
  • Contact Energy New Zealand
  • Contact Energy NZ
  • Contact Energy plans
  • Contact Energy prices
  • Contact Energy pricing
  • Contact free power
  • Contact Power
  • Contact Power rates
  • Contact prepay power

Skinny

13 branded search terms

  • skinny 4g broadband
  • skinny broadband
  • skinny broadband plans
  • skinny fibre
  • skinny fibre broadband
  • skinny internet
  • skinny internet plans
  • skinny mobile
  • skinny mobile plans
  • skinny phone plans
  • skinny prepaid
  • skinny prepay
  • skinny wireless broadband

How the Brand Demand Index is measured

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