Brandwave

How popular isJS Industries?

In September 2026, people searched for JS Industries by name about 110 times in New Zealand, about the same as the previous year. These searches made up 20.8% of all New Zealand surfboard brand searches, placing JS Industries third out of five brands. When we asked both ChatGPT and Google AI Overviews about surfboard brands, JS Industries appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

JS Industries is the third most searched of 5 competitors and the most recommended in AI answers.

  1. PyzelShare of searches 30.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. FirewireShare of searches 26.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. JS IndustriesShare of searches 20.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. TorqShare of searches 20.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Ocean & EarthShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top surfboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JS Industries was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. JS Industries is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JS Industries1st
  2. Firewire2nd
  3. Ocean & Earth2nd
  4. Torq4th
  5. Pyzel5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JS Industries4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Torq4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pyzel2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Firewire2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ocean & Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surfboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which surfboard brands compete with JS Industries?

JS Industries against surfboard brands in New Zealand, by month

Share of searches by month for Pyzel, Firewire, JS Industries, Torq. The figures are in the table below the chart.

View monthly share of searches table
MonthPyzelFirewireJS IndustriesTorqOcean & Earth
Oct 202529.6%25.9%20.4%20.4%3.7%
Nov 202524.7%23.3%19.2%30.1%2.7%
Dec 202530.3%22.4%18.4%26.3%2.6%
Jan 202627.7%27.7%14.9%27.7%2.1%
Feb 202631%31%16.7%20.2%1.2%
Mar 202628.6%39.8%17.3%13.3%1%
Apr 202633%33%21.6%11.3%1%
May 202635.7%39.8%17.3%6.1%1%
Jun 202640.5%28.4%18.9%10.8%1.4%
Jul 202637.3%28.8%18.6%13.6%1.7%
Aug 202636.2%36.2%15.5%10.3%1.7%
Sep 202630.2%26.4%20.8%20.8%1.9%

  1. 1.Pyzel

    30.2%

    Moved from 2nd to 1st. 160 estimated branded searches, -23.8% vs prior month. Share -6 points.

  2. 2.Firewire

    26.4%

    Moved from 1st to 2nd. 140 estimated branded searches, -33.3% vs prior month. Share -9.8 points.

  3. 3.JS Industries

    20.8%

    Held 3rd. 110 estimated branded searches, +22.2% vs prior month. Share +5.2 points.

  4. 4.Torq

    20.8%

    Held 4th. 110 estimated branded searches, +83.3% vs prior month. Share +10.4 points.

  5. 5.Ocean & Earth

    1.9%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between JS Industries and its closest rivals

Every comparison with JS Industries

12 comparisons

How has branded search demand for JS Industries changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JS Industries in New Zealand held steady at 110.
  • Across the 12 months ending September 2026, JS Industries’ share of searches among surfboard brands in New Zealand peaked at 21.6% in April 2026 and was lowest at 14.9% in January 2026.

How did search popularity change for New Zealand surfboard brands in September 2026?

5 changes

  1. In September 2026, Torq gained share of searches among surfboard brands in New Zealand, from 10.3% to 20.8%.

  2. In September 2026, JS Industries gained share of searches among surfboard brands in New Zealand, from 15.5% to 20.8%.

  3. In September 2026, Firewire lost share of searches among surfboard brands in New Zealand, from 36.2% to 26.4%.

  4. In September 2026, Pyzel lost share of searches among surfboard brands in New Zealand, from 36.2% to 30.2%.

  5. Ocean & Earth’s share of searches among surfboard brands in New Zealand has gained ground for 3 months in a row, from 1.4% to 1.9% in September 2026.

How are JS Industries’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using JS Industries’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • js industries

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How the Brand Demand Index is measured

Where does JS Industries compete?

JS Industries is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Surf brands10th of 100.6%Show ranking
Surfboard brands3rd of 520.8%Shown above
Creator with pink hair and a pink jacket

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