Brandwave

JS Industries vs Pyzel:Which is more popular?

In September 2026, Pyzel had more branded searches than JS Industries among surfboard brands in New Zealand. Pyzel had about 160 branded searches, while JS Industries had 110. Pyzel made up 30.2% of all surfboard brand searches we track, and JS Industries accounted for 20.8%. When we asked ChatGPT and Google AI Overviews about surfboard brands, JS Industries appeared in four of the five answers and Pyzel in two. JS Industries was mentioned before Pyzel in three out of four answers that named either.

Among surfboard brands in New Zealand in September 2026

Who do people search for more?

Pyzel, about 45% more searches than JS Industries

Pyzel 160 searchesJS Industries 110 searches

Who does AI mention more?

JS Industries, mentioned in 4 of 5 answers, Pyzel in 2

JS Industries in 4 of 5Pyzel in 2 of 5

Who does AI recommend more?

JS Industries, named ahead of Pyzel in 3 of 4 answers

JS Industries first in 3Pyzel first in 1

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Top surfboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JS Industries was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pyzel was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. JS Industries was listed before Pyzel in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JS Industries1st
  2. Firewire2nd
  3. Ocean & Earth2nd
  4. Torq4th
  5. Pyzel5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JS Industries4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Torq4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pyzel2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Firewire2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ocean & Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surfboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is JS Industries or Pyzel more popular in search?

This chart shows how often people search Google for JS Industries and Pyzel by name. Each line represents a brand's share of searches for all five surfboard brands we track, month by month, from searches in New Zealand.

JS Industries and Pyzel among surfboard brands in New Zealand, by month

Share of searches by month for Pyzel, JS Industries. The figures are in the table below the chart.

View monthly share of searches table
MonthPyzelFirewireJS IndustriesTorqOcean & Earth
Oct 202529.6%25.9%20.4%20.4%3.7%
Nov 202524.7%23.3%19.2%30.1%2.7%
Dec 202530.3%22.4%18.4%26.3%2.6%
Jan 202627.7%27.7%14.9%27.7%2.1%
Feb 202631%31%16.7%20.2%1.2%
Mar 202628.6%39.8%17.3%13.3%1%
Apr 202633%33%21.6%11.3%1%
May 202635.7%39.8%17.3%6.1%1%
Jun 202640.5%28.4%18.9%10.8%1.4%
Jul 202637.3%28.8%18.6%13.6%1.7%
Aug 202636.2%36.2%15.5%10.3%1.7%
Sep 202630.2%26.4%20.8%20.8%1.9%

How has the JS Industries and Pyzel comparison changed over the last 12 months?

3 findings
  • Pyzel was ahead of JS Industries in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JS Industries’ share of searches among surfboard brands in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches held steady at 110.
  • Across the 12 months ending September 2026, Pyzel’s share of searches among surfboard brands in New Zealand moved from 29.6% to 30.2%, and its estimated monthly branded searches held steady at 160.

How did search popularity change for New Zealand surfboard brands in September 2026?

2 changes

  1. In September 2026, JS Industries gained share of searches among surfboard brands in New Zealand, from 15.5% to 20.8%.

  2. In September 2026, Pyzel lost share of searches among surfboard brands in New Zealand, from 36.2% to 30.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using JS Industries’ and Pyzel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JS Industries

1 branded search term

  • js industries

Pyzel

2 branded search terms

  • pyzel
  • pyzel surfboards

How the Brand Demand Index is measured

Other head-to-heads among surfboard brands

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