Surfboard brands in New Zealand:Which are most popular?
In September 2026, Pyzel was the most searched surfboard brand in New Zealand, accounting for 30.2% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, JS Industries and Torq were mentioned most often, in four of the five answers. JS Industries was recommended most often, coming first in one out of five responses.
PyzelShare of searches 30.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
FirewireShare of searches 26.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd- JS IndustriesShare of searches 20.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TorqShare of searches 20.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th- Ocean & EarthShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top surfboard brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, JS Industries and Torq were mentioned most often, in four of the five answers. JS Industries was recommended most often, coming first in one out of five answers. Firewire and Ocean & Earth tied for second.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- JS Industries1st
- Firewire2nd
- Ocean & Earth2nd
- Torq4th
- Pyzel5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JS Industries4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Torq4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pyzel2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Firewire2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ocean & Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about surfboard brands
5 answers
Asked ChatGPT
“Which surfboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best surfboard brands in New Zealand?”
Asked ChatGPT
“What's the best surfboard brand in New Zealand for a beginner surfer?”
Searched Google, AI Overview
“surfboard brands”
Searched Google, AI Overview
“surfboard nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which surfboard brands do people search for most?
This chart shows how often people search Google for each surfboard brand by name. Each line represents a brand's share of searches for all five surfboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pyzel, Firewire, JS Industries, Torq. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pyzel | Firewire | JS Industries | Torq | Ocean & Earth |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 25.9% | 20.4% | 20.4% | 3.7% |
| Nov 2025 | 24.7% | 23.3% | 19.2% | 30.1% | 2.7% |
| Dec 2025 | 30.3% | 22.4% | 18.4% | 26.3% | 2.6% |
| Jan 2026 | 27.7% | 27.7% | 14.9% | 27.7% | 2.1% |
| Feb 2026 | 31% | 31% | 16.7% | 20.2% | 1.2% |
| Mar 2026 | 28.6% | 39.8% | 17.3% | 13.3% | 1% |
| Apr 2026 | 33% | 33% | 21.6% | 11.3% | 1% |
| May 2026 | 35.7% | 39.8% | 17.3% | 6.1% | 1% |
| Jun 2026 | 40.5% | 28.4% | 18.9% | 10.8% | 1.4% |
| Jul 2026 | 37.3% | 28.8% | 18.6% | 13.6% | 1.7% |
| Aug 2026 | 36.2% | 36.2% | 15.5% | 10.3% | 1.7% |
| Sep 2026 | 30.2% | 26.4% | 20.8% | 20.8% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 30.2% | 160 | -23.8% | -6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.4% | 140 | -33.3% | -9.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.8% | 110 | +22.2% | +5.2 points | |
| 4, held 4th | 20.8% | 110 | +83.3% | +10.4 points | |
| 5, held 5th | 1.9% | 10 | 0% | +0.2 points |
1.
Pyzel30.2%
Moved from 2nd to 1st. 160 estimated branded searches, -23.8% vs prior month. Share -6 points.
2.
Firewire26.4%
Moved from 1st to 2nd. 140 estimated branded searches, -33.3% vs prior month. Share -9.8 points.
20.8%
Held 3rd. 110 estimated branded searches, +22.2% vs prior month. Share +5.2 points.
4.
Torq20.8%
Held 4th. 110 estimated branded searches, +83.3% vs prior month. Share +10.4 points.
1.9%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among surfboard brands in New Zealand?
5 brands
In September 2026, Pyzel was the most searched among surfboard brands in New Zealand, with an estimated 160 branded searches, 30.2% of all searches for the five we track. Firewire is in 2nd place, 3.8 percentage points behind at 26.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Pyzel | 29.6% → 30.2% | 40.5%Jun 2026 | 24.7%Nov 2025 | 1st |
| Firewire | 25.9% → 26.4% | 39.8%Mar 2026 | 22.4%Dec 2025 | 2nd |
| JS Industries | 20.4% → 20.8% | 21.6%Apr 2026 | 14.9%Jan 2026 | 3rd |
| Torq | 20.4% → 20.8% | 30.1%Nov 2025 | 6.1%May 2026 | 4th |
| Ocean & Earth | 3.7% → 1.9% | 3.7%Oct 2025 | 1%Mar 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Pyzel’s share of searches among surfboard brands in New Zealand increased from 29.6% to 30.2%.
- Across the 12 months ending September 2026, Ocean & Earth’s share of searches among surfboard brands in New Zealand decreased from 3.7% to 1.9%.
- Across the 12 months ending September 2026, Pyzel’s share of searches among surfboard brands in New Zealand peaked at 40.5% in June 2026 and was lowest at 24.7% in November 2025.
- Across the 12 months ending September 2026, Firewire’s share of searches among surfboard brands in New Zealand peaked at 39.8% in March 2026 and was lowest at 22.4% in December 2025.
- Across the 12 months ending September 2026, JS Industries’ share of searches among surfboard brands in New Zealand peaked at 21.6% in April 2026 and was lowest at 14.9% in January 2026.
- Across the 12 months ending September 2026, Torq’s share of searches among surfboard brands in New Zealand peaked at 30.1% in November 2025 and was lowest at 6.1% in May 2026.
- Across the 12 months ending September 2026, Ocean & Earth’s share of searches among surfboard brands in New Zealand peaked at 3.7% in October 2025 and was lowest at 1% in March 2026.
- Across the 12 months ending September 2026, Firewire, JS Industries and Torq held steady: their share of searches among surfboard brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand surfboard brands in September 2026?
5 changes
In September 2026, Torq gained share of searches among surfboard brands in New Zealand, from 10.3% to 20.8%.
In September 2026, JS Industries gained share of searches among surfboard brands in New Zealand, from 15.5% to 20.8%.
In September 2026, Firewire lost share of searches among surfboard brands in New Zealand, from 36.2% to 26.4%.
In September 2026, Pyzel lost share of searches among surfboard brands in New Zealand, from 36.2% to 30.2%.
Ocean & Earth’s share of searches among surfboard brands in New Zealand has gained ground for 3 months in a row, from 1.4% to 1.9% in September 2026.
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