JS Industries vs Torq:Which is more popular?

Name: JS Industries vs Torq: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, JS Industries and Torq were level in searches among surfboard brands in New Zealand, with an estimated 110 branded searches each, at 20.8% of the total each. When we asked ChatGPT and Google AI Overviews about surfboard brands, JS Industries and Torq each appeared in four of the five answers. JS Industries was mentioned before Torq in three out of five answers.

Among surfboard brands in New Zealand in September 2026

Who do people search for more?

JS Industries and Torq are searched for about as often as each other.

JS Industries 110 searchesTorq 110 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

JS Industries in 4 of 5Torq in 4 of 5

Who does AI recommend more?

JS Industries, named ahead of Torq in 3 of 5 answers

JS Industries first in 3Torq first in 2

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Top surfboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JS Industries was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Torq was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. JS Industries was listed before Torq in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
JS Industries	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Torq	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pyzel	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Firewire	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Ocean & Earth	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

JS Industries4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Torq4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pyzel2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Firewire2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ocean & Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surfboard brands

5 answers

Asked ChatGPT
“Which surfboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best surfboard brands in New Zealand?”
1. 1Firewire
2. 2JS Industries
3. 3Torq
Asked ChatGPT
“What's the best surfboard brand in New Zealand for a beginner surfer?”
1. 1Ocean & Earth
2. 2Torq
Searched Google, AI Overview
“surfboard brands”
1. 1Firewire
2. 2Pyzel
3. 3JS Industries
Searched Google, AI Overview
“surfboard nz”
1. 1JS Industries
2. 2Pyzel
3. 3Torq

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is JS Industries or Torq more popular in search?

This chart shows how often people search Google for JS Industries and Torq by name. Each line represents a brand's share of searches for all five surfboard brands we track, month by month, from searches in New Zealand.

JS Industries and Torq among surfboard brands in New Zealand, by month

Month	Pyzel	Firewire	JS Industries	Torq	Ocean & Earth
Oct 2025	29.6%	25.9%	20.4%	20.4%	3.7%
Nov 2025	24.7%	23.3%	19.2%	30.1%	2.7%
Dec 2025	30.3%	22.4%	18.4%	26.3%	2.6%
Jan 2026	27.7%	27.7%	14.9%	27.7%	2.1%
Feb 2026	31%	31%	16.7%	20.2%	1.2%
Mar 2026	28.6%	39.8%	17.3%	13.3%	1%
Apr 2026	33%	33%	21.6%	11.3%	1%
May 2026	35.7%	39.8%	17.3%	6.1%	1%
Jun 2026	40.5%	28.4%	18.9%	10.8%	1.4%
Jul 2026	37.3%	28.8%	18.6%	13.6%	1.7%
Aug 2026	36.2%	36.2%	15.5%	10.3%	1.7%
Sep 2026	30.2%	26.4%	20.8%	20.8%	1.9%

How has the JS Industries and Torq comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 12 months ending September 2026: JS Industries took it in March 2026.
Across the 12 months ending September 2026, JS Industries’ share of searches among surfboard brands in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches held steady at 110.
Across the 12 months ending September 2026, Torq’s share of searches among surfboard brands in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches held steady at 110.

How did search popularity change for New Zealand surfboard brands in September 2026?

2 changes

In September 2026, Torq gained share of searches among surfboard brands in New Zealand, from 10.3% to 20.8%.
In September 2026, JS Industries gained share of searches among surfboard brands in New Zealand, from 15.5% to 20.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using JS Industries’ and Torq’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.