Firewire vs Torq:Which is more popular?
In September 2026, Firewire had more branded searches than Torq among surfboard brands in New Zealand. Firewire had about 140 branded searches, while Torq had 110. Firewire made up 26.4% of all surfboard brand searches we track, and Torq accounted for 20.8%. When we asked ChatGPT and Google AI Overviews about surfboard brands, Torq appeared in four of the five answers and Firewire in two. Torq was mentioned before Firewire in three out of five answers.
Who do people search for more?
Firewire, about 27% more searches than Torq
Who does AI mention more?
Torq, mentioned in 4 of 5 answers, Firewire in 2
Who does AI recommend more?
Torq, named ahead of Firewire in 3 of 5 answers
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Top surfboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Torq was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Firewire was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Torq was listed before Firewire in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- JS Industries1st
- Firewire2nd
- Ocean & Earth2nd
- Torq4th
Pyzel5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JS Industries4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Torq4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pyzel2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Firewire2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ocean & Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about surfboard brands
5 answers
Asked ChatGPT
“Which surfboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best surfboard brands in New Zealand?”
Asked ChatGPT
“What's the best surfboard brand in New Zealand for a beginner surfer?”
Searched Google, AI Overview
“surfboard brands”
Searched Google, AI Overview
“surfboard nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Firewire or Torq more popular in search?
This chart shows how often people search Google for Firewire and Torq by name. Each line represents a brand's share of searches for all five surfboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for Firewire, Torq. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pyzel | Firewire | JS Industries | Torq | Ocean & Earth |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 25.9% | 20.4% | 20.4% | 3.7% |
| Nov 2025 | 24.7% | 23.3% | 19.2% | 30.1% | 2.7% |
| Dec 2025 | 30.3% | 22.4% | 18.4% | 26.3% | 2.6% |
| Jan 2026 | 27.7% | 27.7% | 14.9% | 27.7% | 2.1% |
| Feb 2026 | 31% | 31% | 16.7% | 20.2% | 1.2% |
| Mar 2026 | 28.6% | 39.8% | 17.3% | 13.3% | 1% |
| Apr 2026 | 33% | 33% | 21.6% | 11.3% | 1% |
| May 2026 | 35.7% | 39.8% | 17.3% | 6.1% | 1% |
| Jun 2026 | 40.5% | 28.4% | 18.9% | 10.8% | 1.4% |
| Jul 2026 | 37.3% | 28.8% | 18.6% | 13.6% | 1.7% |
| Aug 2026 | 36.2% | 36.2% | 15.5% | 10.3% | 1.7% |
| Sep 2026 | 30.2% | 26.4% | 20.8% | 20.8% | 1.9% |
How has the Firewire and Torq comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Torq took it in November 2025, Firewire took it in February 2026.
- Across the 12 months ending September 2026, Firewire’s share of searches among surfboard brands in New Zealand moved from 25.9% to 26.4%, and its estimated monthly branded searches held steady at 140.
- Across the 12 months ending September 2026, Torq’s share of searches among surfboard brands in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand surfboard brands in September 2026?
2 changes
In September 2026, Torq gained share of searches among surfboard brands in New Zealand, from 10.3% to 20.8%.
In September 2026, Firewire lost share of searches among surfboard brands in New Zealand, from 36.2% to 26.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Firewire’s and Torq’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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