Firewire vs JS Industries:Which is more popular?

Name: Firewire vs JS Industries: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Firewire had more branded searches than JS Industries among surfboard brands in New Zealand. Firewire had about 140 branded searches, while JS Industries had 110. Firewire made up 26.4% of all surfboard brand searches we track, and JS Industries accounted for 20.8%. When we asked ChatGPT and Google AI Overviews about surfboard brands, JS Industries appeared in four of the five answers and Firewire in two. Firewire and JS Industries were each mentioned first in two of the four answers that named either.

Among surfboard brands in New Zealand in September 2026

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Top surfboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JS Industries was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Firewire was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Firewire and JS Industries were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
JS Industries	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Torq	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pyzel	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Firewire	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Ocean & Earth	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

JS Industries4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Torq4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pyzel2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Firewire2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ocean & Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surfboard brands

5 answers

Asked ChatGPT
“Which surfboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best surfboard brands in New Zealand?”
1. 1Firewire
2. 2JS Industries
3. 3Torq
Asked ChatGPT
“What's the best surfboard brand in New Zealand for a beginner surfer?”
1. 1Ocean & Earth
2. 2Torq
Searched Google, AI Overview
“surfboard brands”
1. 1Firewire
2. 2Pyzel
3. 3JS Industries
Searched Google, AI Overview
“surfboard nz”
1. 1JS Industries
2. 2Pyzel
3. 3Torq

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Firewire or JS Industries more popular in search?

This chart shows how often people search Google for Firewire and JS Industries by name. Each line represents a brand's share of searches for all five surfboard brands we track, month by month, from searches in New Zealand.

Firewire and JS Industries among surfboard brands in New Zealand, by month

Month	Pyzel	Firewire	JS Industries	Torq	Ocean & Earth
Oct 2025	29.6%	25.9%	20.4%	20.4%	3.7%
Nov 2025	24.7%	23.3%	19.2%	30.1%	2.7%
Dec 2025	30.3%	22.4%	18.4%	26.3%	2.6%
Jan 2026	27.7%	27.7%	14.9%	27.7%	2.1%
Feb 2026	31%	31%	16.7%	20.2%	1.2%
Mar 2026	28.6%	39.8%	17.3%	13.3%	1%
Apr 2026	33%	33%	21.6%	11.3%	1%
May 2026	35.7%	39.8%	17.3%	6.1%	1%
Jun 2026	40.5%	28.4%	18.9%	10.8%	1.4%
Jul 2026	37.3%	28.8%	18.6%	13.6%	1.7%
Aug 2026	36.2%	36.2%	15.5%	10.3%	1.7%
Sep 2026	30.2%	26.4%	20.8%	20.8%	1.9%

How has the Firewire and JS Industries comparison changed over the last 12 months?

3 findings

Firewire was ahead of JS Industries in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Firewire’s share of searches among surfboard brands in New Zealand moved from 25.9% to 26.4%, and its estimated monthly branded searches held steady at 140.
Across the 12 months ending September 2026, JS Industries’ share of searches among surfboard brands in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches held steady at 110.

How did search popularity change for New Zealand surfboard brands in September 2026?

2 changes

In September 2026, JS Industries gained share of searches among surfboard brands in New Zealand, from 15.5% to 20.8%.
In September 2026, Firewire lost share of searches among surfboard brands in New Zealand, from 36.2% to 26.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Firewire’s and JS Industries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.