JS Industries vs Ocean & Earth:Which is more popular?

In September 2026, JS Industries had more branded searches than Ocean & Earth among surfboard brands in New Zealand. JS Industries had about 110 branded searches, while Ocean & Earth had 10. JS Industries made up 20.8% of all surfboard brand searches we track, and Ocean & Earth accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about surfboard brands, JS Industries appeared in four of the five answers and Ocean & Earth in two. JS Industries was mentioned before Ocean & Earth in three out of five answers.

Among surfboard brands in New Zealand in September 2026

Who do people search for more?

JS Industries, about 11 searches for every 1 for Ocean & Earth

JS Industries 110 searchesOcean & Earth 10 searches

Who does AI mention more?

JS Industries, mentioned in 4 of 5 answers, Ocean & Earth in 2

JS Industries in 4 of 5Ocean & Earth in 2 of 5

Who does AI recommend more?

JS Industries, named ahead of Ocean & Earth in 3 of 5 answers

JS Industries first in 3Ocean & Earth first in 2

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Top surfboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JS Industries was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ocean & Earth was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. JS Industries was listed before Ocean & Earth in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
JS Industries	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Torq	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pyzel	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Firewire	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Ocean & Earth	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

JS Industries4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Torq4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pyzel2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Firewire2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ocean & Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surfboard brands

5 answers

Asked ChatGPT
“Which surfboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best surfboard brands in New Zealand?”
1. 1Firewire
2. 2JS Industries
3. 3Torq
Asked ChatGPT
“What's the best surfboard brand in New Zealand for a beginner surfer?”
1. 1Ocean & Earth
2. 2Torq
Searched Google, AI Overview
“surfboard brands”
1. 1Firewire
2. 2Pyzel
3. 3JS Industries
Searched Google, AI Overview
“surfboard nz”
1. 1JS Industries
2. 2Pyzel
3. 3Torq

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is JS Industries or Ocean & Earth more popular in search?

This chart shows how often people search Google for JS Industries and Ocean & Earth by name. Each line represents a brand's share of searches for all five surfboard brands we track, month by month, from searches in New Zealand.

JS Industries and Ocean & Earth among surfboard brands in New Zealand, by month

Month	Pyzel	Firewire	JS Industries	Torq	Ocean & Earth
Oct 2025	29.6%	25.9%	20.4%	20.4%	3.7%
Nov 2025	24.7%	23.3%	19.2%	30.1%	2.7%
Dec 2025	30.3%	22.4%	18.4%	26.3%	2.6%
Jan 2026	27.7%	27.7%	14.9%	27.7%	2.1%
Feb 2026	31%	31%	16.7%	20.2%	1.2%
Mar 2026	28.6%	39.8%	17.3%	13.3%	1%
Apr 2026	33%	33%	21.6%	11.3%	1%
May 2026	35.7%	39.8%	17.3%	6.1%	1%
Jun 2026	40.5%	28.4%	18.9%	10.8%	1.4%
Jul 2026	37.3%	28.8%	18.6%	13.6%	1.7%
Aug 2026	36.2%	36.2%	15.5%	10.3%	1.7%
Sep 2026	30.2%	26.4%	20.8%	20.8%	1.9%

How has the JS Industries and Ocean & Earth comparison changed over the last 12 months?

3 findings

JS Industries was ahead of Ocean & Earth in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, JS Industries’ share of searches among surfboard brands in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches held steady at 110.
Across the 12 months ending September 2026, Ocean & Earth’s share of searches among surfboard brands in New Zealand moved from 3.7% to 1.9%, and its estimated monthly branded searches moved from 20 to 10.

How did search popularity change for New Zealand surfboard brands in September 2026?

2 changes

In September 2026, JS Industries gained share of searches among surfboard brands in New Zealand, from 15.5% to 20.8%.
Ocean & Earth’s share of searches among surfboard brands in New Zealand has gained ground for 3 months in a row, from 1.4% to 1.9% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JS Industries’ and Ocean & Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.