How popular isInterflora in search?
In August 2026, there were an estimated 3.6K branded searches for Interflora in New Zealand which is down 12.9% over the last 11 months. Interflora holds 47.4% estimated Share of Search among New Zealand flower delivery services and is ranked 1st of 4 competitors for search popularity.
Interflora47.4%
Wild Poppies36.1%
NZ Blooms15.5%
Box and Blooms1.1%
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Which flower delivery services compete with Interflora?
Share of Search by month for Interflora, Wild Poppies, NZ Blooms. The figures are in the table below the chart.
View monthly share of search table
| Month | Interflora | Wild Poppies | NZ Blooms | Box and Blooms |
|---|---|---|---|---|
| Oct 2025 | 43.2% | 45.1% | 11.2% | 0.53% |
| Nov 2025 | 38% | 45.9% | 15.7% | 0.43% |
| Dec 2025 | 45.9% | 38.9% | 14.4% | 0.72% |
| Jan 2026 | 44.6% | 36.3% | 18.3% | 0.76% |
| Feb 2026 | 38.7% | 34.7% | 26% | 0.65% |
| Mar 2026 | 44.2% | 34.8% | 20.2% | 0.74% |
| Apr 2026 | 46.8% | 38% | 14.4% | 0.75% |
| May 2026 | 36.6% | 44.1% | 18.6% | 0.75% |
| Jun 2026 | 42.4% | 40.2% | 16.8% | 0.56% |
| Jul 2026 | 48.5% | 34.3% | 16.5% | 0.71% |
| Aug 2026 | 47.4% | 36.1% | 15.5% | 1.1% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 3.6K | +4.7% | -1.2 points | |
| 2, held 2nd | 36.1% | 2.7K | +12.8% | +1.8 points | |
| 3, held 3rd | 15.5% | 1.2K | +0.86% | -1 points | |
| 4, held 4th | 1.1% | 80 | +60% | +0.3 points |
47.4%
held 1st · 3.6K estimated branded searches · +4.7% vs prior month · -1.2 points
36.1%
held 2nd · 2.7K estimated branded searches · +12.8% vs prior month · +1.8 points
15.5%
held 3rd · 1.2K estimated branded searches · +0.86% vs prior month · -1 points
1.1%
held 4th · 80 estimated branded searches · +60% vs prior month · +0.3 points
Compare search popularity between Interflora and its closest rivals
How has branded search demand for Interflora changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Interflora in New Zealand fell from 4.1K to 3.6K.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand increased from 43.2% to 47.4%.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand peaked at 48.5% in July 2026 and was lowest at 36.6% in May 2026.
- Across the 11 months ending August 2026, Interflora rose from 2nd to 1st among flower delivery services in New Zealand.
How did search popularity change for New Zealand flower delivery services in August 2026?
4 changes
In August 2026, Wild Poppies gained estimated Share of Search among flower delivery services in New Zealand, from 34.3% to 36.1%.
In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%.
In August 2026, NZ Blooms lost estimated Share of Search among flower delivery services in New Zealand, from 16.5% to 15.5%.
Estimated monthly branded searches for Box and Blooms in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.
How is Interflora measured?
Brandwave collects information about searches that people make online using Interflora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
14 branded search terms
- flowers interflora australia
- interflora
- interflora bouquet
- interflora co nz
- interflora english
- interflora florist
- interflora flower delivery
- interflora flowers
- interflora hamilton
- interflora international
- interflora near me
- interflora nz
- interflora online
- interflora sa
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