Brandwave

How popular isWild Poppies in search?

In August 2026, there were an estimated 2.7K branded searches for Wild Poppies in New Zealand which is down 36.4% over the last 11 months. Wild Poppies holds 36.1% estimated Share of Search among New Zealand flower delivery services and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Interflora47.4%
  2. Wild Poppies36.1%
  3. NZ Blooms15.5%
  4. Box and Blooms1.1%
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Which flower delivery services compete with Wild Poppies?

Wild Poppies against flower delivery services in New Zealand, by month

Share of Search by month for Interflora, Wild Poppies, NZ Blooms. The figures are in the table below the chart.

View monthly share of search table
MonthInterfloraWild PoppiesNZ BloomsBox and Blooms
Oct 202543.2%45.1%11.2%0.53%
Nov 202538%45.9%15.7%0.43%
Dec 202545.9%38.9%14.4%0.72%
Jan 202644.6%36.3%18.3%0.76%
Feb 202638.7%34.7%26%0.65%
Mar 202644.2%34.8%20.2%0.74%
Apr 202646.8%38%14.4%0.75%
May 202636.6%44.1%18.6%0.75%
Jun 202642.4%40.2%16.8%0.56%
Jul 202648.5%34.3%16.5%0.71%
Aug 202647.4%36.1%15.5%1.1%
Sep 2026————

  1. 1.Interflora

    47.4%

    held 1st · 3.6K estimated branded searches · +4.7% vs prior month · -1.2 points

  2. 2.Wild Poppies

    36.1%

    held 2nd · 2.7K estimated branded searches · +12.8% vs prior month · +1.8 points

  3. 3.NZ Blooms

    15.5%

    held 3rd · 1.2K estimated branded searches · +0.86% vs prior month · -1 points

  4. 4.Box and Blooms

    1.1%

    held 4th · 80 estimated branded searches · +60% vs prior month · +0.3 points

Compare search popularity between Wild Poppies and its closest rivals

How has branded search demand for Wild Poppies changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wild Poppies in New Zealand fell from 4.3K to 2.7K.
  • Across the 11 months ending August 2026, Wild Poppies’ estimated Share of Search among flower delivery services in New Zealand decreased from 45.1% to 36.1%.
  • Across the 11 months ending August 2026, Wild Poppies’ estimated Share of Search among flower delivery services in New Zealand peaked at 45.9% in November 2025 and was lowest at 34.3% in July 2026.
  • Across the 11 months ending August 2026, Wild Poppies fell from 1st to 2nd among flower delivery services in New Zealand.

How did search popularity change for New Zealand flower delivery services in August 2026?

  1. In August 2026, Wild Poppies gained estimated Share of Search among flower delivery services in New Zealand, from 34.3% to 36.1%.

  2. In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%.

  3. In August 2026, NZ Blooms lost estimated Share of Search among flower delivery services in New Zealand, from 16.5% to 15.5%.

  4. Estimated monthly branded searches for Box and Blooms in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.

How is Wild Poppies measured?

Brandwave collects information about searches that people make online using Wild Poppies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • wild poppies
  • wild poppies florist
  • wild poppies flowers
  • wild poppies near me
  • wild poppies nz
  • wildpoppies
  • wildpoppies co nz
  • wildpoppies nz

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How the Brand Demand Index is measured

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