Box and Blooms vs Wild Poppies:Which is more popular by branded search in New Zealand?
In August 2026, Wild Poppies had more branded searches than Box and Blooms among flower delivery services in New Zealand. Wild Poppies was estimated to have 2.7K branded searches compared to Box and Blooms’ 80, and held a 36.1% Share of Search versus Box and Blooms’ 1.1%.
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Which is more popular in search, Box and Blooms or Wild Poppies?
Compare the online florists New Zealanders send flowers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wild Poppies, Box and Blooms. The figures are in the table below the chart.
View monthly share of search table
| Month | Interflora | Wild Poppies | NZ Blooms | Box and Blooms |
|---|---|---|---|---|
| Oct 2025 | 43.2% | 45.1% | 11.2% | 0.53% |
| Nov 2025 | 38% | 45.9% | 15.7% | 0.43% |
| Dec 2025 | 45.9% | 38.9% | 14.4% | 0.72% |
| Jan 2026 | 44.6% | 36.3% | 18.3% | 0.76% |
| Feb 2026 | 38.7% | 34.7% | 26% | 0.65% |
| Mar 2026 | 44.2% | 34.8% | 20.2% | 0.74% |
| Apr 2026 | 46.8% | 38% | 14.4% | 0.75% |
| May 2026 | 36.6% | 44.1% | 18.6% | 0.75% |
| Jun 2026 | 42.4% | 40.2% | 16.8% | 0.56% |
| Jul 2026 | 48.5% | 34.3% | 16.5% | 0.71% |
| Aug 2026 | 47.4% | 36.1% | 15.5% | 1.1% |
| Sep 2026 | — | — | — | — |
How has the Box and Blooms and Wild Poppies comparison changed over the last 12 months?
3 findings
- Wild Poppies was ahead of Box and Blooms in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Box and Blooms’ estimated Share of Search among flower delivery services in New Zealand moved from 0.53% to 1.1%, and its estimated monthly branded searches moved from 50 to 80.
- Across the 11 months ending August 2026, Wild Poppies’ estimated Share of Search among flower delivery services in New Zealand moved from 45.1% to 36.1%, and its estimated monthly branded searches moved from 4.3K to 2.7K.
How did search popularity change for New Zealand flower delivery services in August 2026?
2 changes
In August 2026, Wild Poppies gained estimated Share of Search among flower delivery services in New Zealand, from 34.3% to 36.1%.
Estimated monthly branded searches for Box and Blooms in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Box and Blooms’ and Wild Poppies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Box and Blooms
3 branded search terms
- box and blooms
- box and blooms nz
- boxandblooms
Wild Poppies
8 branded search terms
- wild poppies
- wild poppies florist
- wild poppies flowers
- wild poppies near me
- wild poppies nz
- wildpoppies
- wildpoppies co nz
- wildpoppies nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.