How popular isBox and Blooms in search?
In August 2026, there were an estimated 80 branded searches for Box and Blooms in New Zealand which is up 60% over the last 11 months. Box and Blooms holds 1.1% estimated Share of Search among New Zealand flower delivery services and is ranked 4th of 4 competitors for search popularity.
Interflora47.4%
Wild Poppies36.1%
NZ Blooms15.5%
Box and Blooms1.1%
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Which flower delivery services compete with Box and Blooms?
Share of Search by month for Interflora, Wild Poppies, NZ Blooms, Box and Blooms. The figures are in the table below the chart.
View monthly share of search table
| Month | Interflora | Wild Poppies | NZ Blooms | Box and Blooms |
|---|---|---|---|---|
| Oct 2025 | 43.2% | 45.1% | 11.2% | 0.53% |
| Nov 2025 | 38% | 45.9% | 15.7% | 0.43% |
| Dec 2025 | 45.9% | 38.9% | 14.4% | 0.72% |
| Jan 2026 | 44.6% | 36.3% | 18.3% | 0.76% |
| Feb 2026 | 38.7% | 34.7% | 26% | 0.65% |
| Mar 2026 | 44.2% | 34.8% | 20.2% | 0.74% |
| Apr 2026 | 46.8% | 38% | 14.4% | 0.75% |
| May 2026 | 36.6% | 44.1% | 18.6% | 0.75% |
| Jun 2026 | 42.4% | 40.2% | 16.8% | 0.56% |
| Jul 2026 | 48.5% | 34.3% | 16.5% | 0.71% |
| Aug 2026 | 47.4% | 36.1% | 15.5% | 1.1% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 3.6K | +4.7% | -1.2 points | |
| 2, held 2nd | 36.1% | 2.7K | +12.8% | +1.8 points | |
| 3, held 3rd | 15.5% | 1.2K | +0.86% | -1 points | |
| 4, held 4th | 1.1% | 80 | +60% | +0.3 points |
47.4%
held 1st · 3.6K estimated branded searches · +4.7% vs prior month · -1.2 points
36.1%
held 2nd · 2.7K estimated branded searches · +12.8% vs prior month · +1.8 points
15.5%
held 3rd · 1.2K estimated branded searches · +0.86% vs prior month · -1 points
1.1%
held 4th · 80 estimated branded searches · +60% vs prior month · +0.3 points
Compare search popularity between Box and Blooms and its closest rivals
How has branded search demand for Box and Blooms changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Box and Blooms in New Zealand rose from 50 to 80.
- Across the 11 months ending August 2026, Box and Blooms’ estimated Share of Search among flower delivery services in New Zealand increased from 0.53% to 1.1%.
How did search popularity change for New Zealand flower delivery services in August 2026?
4 changes
In August 2026, Wild Poppies gained estimated Share of Search among flower delivery services in New Zealand, from 34.3% to 36.1%.
In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%.
In August 2026, NZ Blooms lost estimated Share of Search among flower delivery services in New Zealand, from 16.5% to 15.5%.
Estimated monthly branded searches for Box and Blooms in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.
How is Box and Blooms measured?
Brandwave collects information about searches that people make online using Box and Blooms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- box and blooms
- box and blooms nz
- boxandblooms
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