Box and Blooms vs Interflora:Which is more popular by branded search in New Zealand?
In August 2026, Interflora had more branded searches than Box and Blooms among flower delivery services in New Zealand. Interflora was estimated to have 3.6K branded searches compared to Box and Blooms’ 80, and held a 47.4% Share of Search versus Box and Blooms’ 1.1%.
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Which is more popular in search, Box and Blooms or Interflora?
Compare the online florists New Zealanders send flowers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Interflora, Box and Blooms. The figures are in the table below the chart.
View monthly share of search table
| Month | Interflora | Wild Poppies | NZ Blooms | Box and Blooms |
|---|---|---|---|---|
| Oct 2025 | 43.2% | 45.1% | 11.2% | 0.53% |
| Nov 2025 | 38% | 45.9% | 15.7% | 0.43% |
| Dec 2025 | 45.9% | 38.9% | 14.4% | 0.72% |
| Jan 2026 | 44.6% | 36.3% | 18.3% | 0.76% |
| Feb 2026 | 38.7% | 34.7% | 26% | 0.65% |
| Mar 2026 | 44.2% | 34.8% | 20.2% | 0.74% |
| Apr 2026 | 46.8% | 38% | 14.4% | 0.75% |
| May 2026 | 36.6% | 44.1% | 18.6% | 0.75% |
| Jun 2026 | 42.4% | 40.2% | 16.8% | 0.56% |
| Jul 2026 | 48.5% | 34.3% | 16.5% | 0.71% |
| Aug 2026 | 47.4% | 36.1% | 15.5% | 1.1% |
| Sep 2026 | — | — | — | — |
How has the Box and Blooms and Interflora comparison changed over the last 12 months?
3 findings
- Interflora was ahead of Box and Blooms in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Box and Blooms’ estimated Share of Search among flower delivery services in New Zealand moved from 0.53% to 1.1%, and its estimated monthly branded searches moved from 50 to 80.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand moved from 43.2% to 47.4%, and its estimated monthly branded searches moved from 4.1K to 3.6K.
How did search popularity change for New Zealand flower delivery services in August 2026?
2 changes
In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%.
Estimated monthly branded searches for Box and Blooms in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Box and Blooms’ and Interflora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Box and Blooms
3 branded search terms
- box and blooms
- box and blooms nz
- boxandblooms
Interflora
14 branded search terms
- flowers interflora australia
- interflora
- interflora bouquet
- interflora co nz
- interflora english
- interflora florist
- interflora flower delivery
- interflora flowers
- interflora hamilton
- interflora international
- interflora near me
- interflora nz
- interflora online
- interflora sa
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.