Brandwave

Flower delivery services in New Zealand:Which brands are most popular in search?

In August 2026, Interflora was the most searched among flower delivery services in New Zealand, with an estimated 3.6K branded searches and 47.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Interflora47.4%
  2. Wild Poppies36.1%
  3. NZ Blooms15.5%
  4. Box and Blooms1.1%

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Share of SearchLeaderboard

Compare the online florists New Zealanders send flowers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flower delivery services in New Zealand, by month

Share of Search by month for Interflora, Wild Poppies, NZ Blooms. The figures are in the table below the chart.

View monthly share of search table
MonthInterfloraWild PoppiesNZ BloomsBox and Blooms
Oct 202543.2%45.1%11.2%0.53%
Nov 202538%45.9%15.7%0.43%
Dec 202545.9%38.9%14.4%0.72%
Jan 202644.6%36.3%18.3%0.76%
Feb 202638.7%34.7%26%0.65%
Mar 202644.2%34.8%20.2%0.74%
Apr 202646.8%38%14.4%0.75%
May 202636.6%44.1%18.6%0.75%
Jun 202642.4%40.2%16.8%0.56%
Jul 202648.5%34.3%16.5%0.71%
Aug 202647.4%36.1%15.5%1.1%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Interflora

    47.4%

    held 1st · 3.6K estimated branded searches · +4.7% vs prior month · -1.2 points

  2. 2.Wild Poppies

    36.1%

    held 2nd · 2.7K estimated branded searches · +12.8% vs prior month · +1.8 points

  3. 3.NZ Blooms

    15.5%

    held 3rd · 1.2K estimated branded searches · +0.86% vs prior month · -1 points

  4. 4.Box and Blooms

    1.1%

    held 4th · 80 estimated branded searches · +60% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among flower delivery services in New Zealand?

In August 2026, Interflora was the most searched among flower delivery services in New Zealand, with an estimated 3.6K branded searches and 47.4% estimated Share of Search within this set. Wild Poppies is in 2nd place, 11.2 percentage points behind at 36.1% Share of Search.

New Zealand flower delivery services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Interflora43.2% → 47.4%48.5%Jul 202636.6%May 20262nd → 1st
Wild Poppies45.1% → 36.1%45.9%Nov 202534.3%Jul 20261st → 2nd
NZ Blooms11.2% → 15.5%26%Feb 202611.2%Oct 20253rd
Box and Blooms0.53% → 1.1%1.1%Aug 20260.43%Nov 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand increased from 43.2% to 47.4%.
  • Across the 11 months ending August 2026, Wild Poppies’ estimated Share of Search among flower delivery services in New Zealand decreased from 45.1% to 36.1%.
  • Across the 11 months ending August 2026, NZ Blooms’ estimated Share of Search among flower delivery services in New Zealand increased from 11.2% to 15.5%.
  • Across the 11 months ending August 2026, Box and Blooms’ estimated Share of Search among flower delivery services in New Zealand increased from 0.53% to 1.1%.
  • Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand peaked at 48.5% in July 2026 and was lowest at 36.6% in May 2026.
  • Across the 11 months ending August 2026, Wild Poppies’ estimated Share of Search among flower delivery services in New Zealand peaked at 45.9% in November 2025 and was lowest at 34.3% in July 2026.
  • Across the 11 months ending August 2026, NZ Blooms’ estimated Share of Search among flower delivery services in New Zealand peaked at 26% in February 2026 and was lowest at 11.2% in October 2025.
  • Across the 11 months ending August 2026, Interflora rose from 2nd to 1st among flower delivery services in New Zealand.
  • Across the 11 months ending August 2026, Wild Poppies fell from 1st to 2nd among flower delivery services in New Zealand.

How did search popularity change for New Zealand flower delivery services in August 2026?

  1. In August 2026, Wild Poppies gained estimated Share of Search among flower delivery services in New Zealand, from 34.3% to 36.1%.

  2. In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%.

  3. In August 2026, NZ Blooms lost estimated Share of Search among flower delivery services in New Zealand, from 16.5% to 15.5%.

  4. Estimated monthly branded searches for Box and Blooms in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.

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