Interflora vs NZ Blooms:Which is more popular by branded search in New Zealand?
In August 2026, Interflora had more branded searches than NZ Blooms among flower delivery services in New Zealand. Interflora was estimated to have 3.6K branded searches compared to NZ Blooms’ 1.2K, and held a 47.4% Share of Search versus NZ Blooms’ 15.5%.
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Which is more popular in search, Interflora or NZ Blooms?
Compare the online florists New Zealanders send flowers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Interflora, NZ Blooms. The figures are in the table below the chart.
View monthly share of search table
| Month | Interflora | Wild Poppies | NZ Blooms | Box and Blooms |
|---|---|---|---|---|
| Oct 2025 | 43.2% | 45.1% | 11.2% | 0.53% |
| Nov 2025 | 38% | 45.9% | 15.7% | 0.43% |
| Dec 2025 | 45.9% | 38.9% | 14.4% | 0.72% |
| Jan 2026 | 44.6% | 36.3% | 18.3% | 0.76% |
| Feb 2026 | 38.7% | 34.7% | 26% | 0.65% |
| Mar 2026 | 44.2% | 34.8% | 20.2% | 0.74% |
| Apr 2026 | 46.8% | 38% | 14.4% | 0.75% |
| May 2026 | 36.6% | 44.1% | 18.6% | 0.75% |
| Jun 2026 | 42.4% | 40.2% | 16.8% | 0.56% |
| Jul 2026 | 48.5% | 34.3% | 16.5% | 0.71% |
| Aug 2026 | 47.4% | 36.1% | 15.5% | 1.1% |
| Sep 2026 | — | — | — | — |
How has the Interflora and NZ Blooms comparison changed over the last 12 months?
3 findings
- Interflora was ahead of NZ Blooms in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand moved from 43.2% to 47.4%, and its estimated monthly branded searches moved from 4.1K to 3.6K.
- Across the 11 months ending August 2026, NZ Blooms’ estimated Share of Search among flower delivery services in New Zealand moved from 11.2% to 15.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand flower delivery services in August 2026?
2 changes
In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%.
In August 2026, NZ Blooms lost estimated Share of Search among flower delivery services in New Zealand, from 16.5% to 15.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Interflora’s and NZ Blooms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Interflora
14 branded search terms
- flowers interflora australia
- interflora
- interflora bouquet
- interflora co nz
- interflora english
- interflora florist
- interflora flower delivery
- interflora flowers
- interflora hamilton
- interflora international
- interflora near me
- interflora nz
- interflora online
- interflora sa
NZ Blooms
5 branded search terms
- nz blooms
- nz blooms flower delivery
- nz blooms near me
- nzblooms
- nzblooms co nz
Put your own brand in this comparison
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