Brandwave

How popular isNZ Blooms in search?

In August 2026, there were an estimated 1.2K branded searches for NZ Blooms in New Zealand which is up 9.3% over the last 11 months. NZ Blooms holds 15.5% estimated Share of Search among New Zealand flower delivery services and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Interflora47.4%
  2. Wild Poppies36.1%
  3. NZ Blooms15.5%
  4. Box and Blooms1.1%
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Which flower delivery services compete with NZ Blooms?

NZ Blooms against flower delivery services in New Zealand, by month

Share of Search by month for Interflora, Wild Poppies, NZ Blooms. The figures are in the table below the chart.

View monthly share of search table
MonthInterfloraWild PoppiesNZ BloomsBox and Blooms
Oct 202543.2%45.1%11.2%0.53%
Nov 202538%45.9%15.7%0.43%
Dec 202545.9%38.9%14.4%0.72%
Jan 202644.6%36.3%18.3%0.76%
Feb 202638.7%34.7%26%0.65%
Mar 202644.2%34.8%20.2%0.74%
Apr 202646.8%38%14.4%0.75%
May 202636.6%44.1%18.6%0.75%
Jun 202642.4%40.2%16.8%0.56%
Jul 202648.5%34.3%16.5%0.71%
Aug 202647.4%36.1%15.5%1.1%
Sep 2026————

  1. 1.Interflora

    47.4%

    held 1st · 3.6K estimated branded searches · +4.7% vs prior month · -1.2 points

  2. 2.Wild Poppies

    36.1%

    held 2nd · 2.7K estimated branded searches · +12.8% vs prior month · +1.8 points

  3. 3.NZ Blooms

    15.5%

    held 3rd · 1.2K estimated branded searches · +0.86% vs prior month · -1 points

  4. 4.Box and Blooms

    1.1%

    held 4th · 80 estimated branded searches · +60% vs prior month · +0.3 points

Compare search popularity between NZ Blooms and its closest rivals

How has branded search demand for NZ Blooms changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NZ Blooms in New Zealand rose from 1.1K to 1.2K.
  • Across the 11 months ending August 2026, NZ Blooms’ estimated Share of Search among flower delivery services in New Zealand increased from 11.2% to 15.5%.
  • Across the 11 months ending August 2026, NZ Blooms’ estimated Share of Search among flower delivery services in New Zealand peaked at 26% in February 2026 and was lowest at 11.2% in October 2025.

How did search popularity change for New Zealand flower delivery services in August 2026?

  1. In August 2026, Wild Poppies gained estimated Share of Search among flower delivery services in New Zealand, from 34.3% to 36.1%.

  2. In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%.

  3. In August 2026, NZ Blooms lost estimated Share of Search among flower delivery services in New Zealand, from 16.5% to 15.5%.

  4. Estimated monthly branded searches for Box and Blooms in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.

How is NZ Blooms measured?

Brandwave collects information about searches that people make online using NZ Blooms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • nz blooms
  • nz blooms flower delivery
  • nz blooms near me
  • nzblooms
  • nzblooms co nz

Do you work for NZ Blooms? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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