Interflora vs Wild Poppies:Which is more popular by branded search in New Zealand?
In August 2026, Interflora had more branded searches than Wild Poppies among flower delivery services in New Zealand. Interflora was estimated to have 3.6K branded searches compared to Wild Poppies’ 2.7K, and held a 47.4% Share of Search versus Wild Poppies’ 36.1%.
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Which is more popular in search, Interflora or Wild Poppies?
Compare the online florists New Zealanders send flowers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Interflora, Wild Poppies. The figures are in the table below the chart.
View monthly share of search table
| Month | Interflora | Wild Poppies | NZ Blooms | Box and Blooms |
|---|---|---|---|---|
| Oct 2025 | 43.2% | 45.1% | 11.2% | 0.53% |
| Nov 2025 | 38% | 45.9% | 15.7% | 0.43% |
| Dec 2025 | 45.9% | 38.9% | 14.4% | 0.72% |
| Jan 2026 | 44.6% | 36.3% | 18.3% | 0.76% |
| Feb 2026 | 38.7% | 34.7% | 26% | 0.65% |
| Mar 2026 | 44.2% | 34.8% | 20.2% | 0.74% |
| Apr 2026 | 46.8% | 38% | 14.4% | 0.75% |
| May 2026 | 36.6% | 44.1% | 18.6% | 0.75% |
| Jun 2026 | 42.4% | 40.2% | 16.8% | 0.56% |
| Jul 2026 | 48.5% | 34.3% | 16.5% | 0.71% |
| Aug 2026 | 47.4% | 36.1% | 15.5% | 1.1% |
| Sep 2026 | — | — | — | — |
How has the Interflora and Wild Poppies comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Interflora took it in December 2025, Wild Poppies took it in May 2026, Interflora took it in June 2026.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand moved from 43.2% to 47.4%, and its estimated monthly branded searches moved from 4.1K to 3.6K.
- Across the 11 months ending August 2026, Wild Poppies’ estimated Share of Search among flower delivery services in New Zealand moved from 45.1% to 36.1%, and its estimated monthly branded searches moved from 4.3K to 2.7K.
How did search popularity change for New Zealand flower delivery services in August 2026?
2 changes
In August 2026, Wild Poppies gained estimated Share of Search among flower delivery services in New Zealand, from 34.3% to 36.1%.
In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Interflora’s and Wild Poppies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Interflora
14 branded search terms
- flowers interflora australia
- interflora
- interflora bouquet
- interflora co nz
- interflora english
- interflora florist
- interflora flower delivery
- interflora flowers
- interflora hamilton
- interflora international
- interflora near me
- interflora nz
- interflora online
- interflora sa
Wild Poppies
8 branded search terms
- wild poppies
- wild poppies florist
- wild poppies flowers
- wild poppies near me
- wild poppies nz
- wildpoppies
- wildpoppies co nz
- wildpoppies nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.