Brandwave

How popular isGrammarly?

In October 2026, people searched for Grammarly by name about 41,700 times in New Zealand, about the same as the previous year. These searches made up 65% of all New Zealand writing assistant searches, placing Grammarly first out of five assistants. When we asked both ChatGPT and Google AI Overviews about writing assistants, Grammarly appeared in all answers and was the most recommended of the five.

Search and AI answers in October 2026

Grammarly is the most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. GrammarlyShare of searches 65%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. QuillBotShare of searches 33.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Hemingway EditorShare of searches 0.55%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. WordtuneShare of searches 0.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ProWritingAidShare of searches 0.33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top writing assistants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grammarly appeared in all five answers. Grammarly is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grammarly1st
  2. ProWritingAid2nd
  3. Hemingway Editor3rd
  4. QuillBot4th
  5. Wordtune–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grammarly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ProWritingAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hemingway Editor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QuillBot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wordtune0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about writing assistants

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Grammarly compared with other New Zealand writing assistants?

Grammarly against writing assistants in New Zealand, by month

Share of searches by month for Grammarly, QuillBot. The figures are in the table below the chart.

View monthly share of searches table
MonthGrammarlyQuillBotHemingway EditorWordtuneProWritingAid
Nov 202561.6%36.8%0.49%0.55%0.55%
Dec 202565.7%32.3%0.56%0.73%0.73%
Jan 202667.8%30.1%0.71%0.66%0.81%
Feb 202663.1%35.3%0.69%0.43%0.52%
Mar 202655.8%43.2%0.41%0.28%0.28%
Apr 202659.5%39.2%0.52%0.36%0.36%
May 202654.7%44.1%0.49%0.32%0.32%
Jun 202656.8%41.9%0.53%0.3%0.37%
Jul 202661.3%37.2%0.55%0.45%0.55%
Aug 202655.4%43.5%0.45%0.33%0.33%
Sep 202656.3%42.3%0.54%0.43%0.43%
Oct 202665%33.7%0.55%0.4%0.33%

  1. 1.Grammarly

    65%

    Held 1st. 41.7K estimated branded searches, +0.12% vs prior month. Share +8.7 points.

  2. 2.QuillBot

    33.7%

    Held 2nd. 21.7K estimated branded searches, -30.8% vs prior month. Share -8.5 points.

  3. 3.Hemingway Editor

    0.55%

    Held 3rd. 350 estimated branded searches, -12.5% vs prior month. Share 0 points.

  4. 4.Wordtune

    0.4%

    Moved from 5th to 4th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.ProWritingAid

    0.33%

    Moved from 4th to 5th. 210 estimated branded searches, -34.4% vs prior month. Share -0.1 points.

Compare popularity between Grammarly and its closest rivals

Every comparison with Grammarly

4 comparisons

How has branded search demand for Grammarly changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Grammarly in New Zealand held steady, from 43.8K to 41.7K.
  • Across the 12 months ending October 2026, Grammarly’s share of searches among writing assistants in New Zealand increased from 61.6% to 65%.
  • Across the 12 months ending October 2026, Grammarly’s share of searches among writing assistants in New Zealand peaked at 67.8% in January 2026 and was lowest at 54.7% in May 2026.

How did search popularity change for New Zealand writing assistants in October 2026?

4 changes

  1. In October 2026, Grammarly gained share of searches among writing assistants in New Zealand, from 56.3% to 65%.

  2. In October 2026, QuillBot lost share of searches among writing assistants in New Zealand, from 42.3% to 33.7%.

  3. In October 2026, Wordtune rose from 5th to 4th among writing assistants in New Zealand.

  4. In October 2026, ProWritingAid fell from 4th to 5th among writing assistants in New Zealand.

How are Grammarly’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Grammarly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grammarly
  • grammarly checker
  • grammarly correct
  • grammarly for chrome
  • grammarly for word
  • grammarly grammar
  • grammarly grammar check
  • grammarly proofreading
  • grammarly web
  • grammarly writing
  • my grammarly

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How the Brand Demand Index is measured

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