Brandwave

Grammarly vs QuillBot:Which is more popular by branded search in New Zealand?

In August 2026, Grammarly had more branded searches than QuillBot among writing assistants in New Zealand. Grammarly was estimated to have 54.3K branded searches compared to QuillBot’s 41.2K, and held a 56.2% Share of Search versus QuillBot’s 42.6%.

Share of Search among writing assistants in New Zealand in August 2026Which is more popular in search, Grammarly or QuillBot?
Grammarly56.2%54.3K searches
vs
QuillBot42.6%41.2K searches

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Which is more popular in search, Grammarly or QuillBot?

Compare the grammar and AI writing tools New Zealanders write with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Grammarly and QuillBot among writing assistants in New Zealand, by month

Share of Search by month for Grammarly, QuillBot. The figures are in the table below the chart.

View monthly share of search table
MonthGrammarlyQuillBotHemingway EditorWordtuneProWritingAid
Oct 202557.3%41.4%0.45%0.43%0.45%
Nov 202562.4%36%0.51%0.55%0.55%
Dec 202566.2%31.7%0.58%0.75%0.75%
Jan 202668.4%29.4%0.75%0.65%0.82%
Feb 202663.8%34.6%0.7%0.46%0.51%
Mar 202656.4%42.6%0.42%0.29%0.29%
Apr 202660.2%38.6%0.54%0.36%0.38%
May 202655.5%43.3%0.51%0.32%0.32%
Jun 202657.7%41.1%0.53%0.31%0.37%
Jul 202662.3%36.1%0.57%0.47%0.55%
Aug 202656.2%42.6%0.45%0.34%0.33%
Sep 2026—————

How has the Grammarly and QuillBot comparison changed over the last 12 months?

  • Grammarly was ahead of QuillBot in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among writing assistants in New Zealand moved from 57.3% to 56.2%, and its estimated monthly branded searches moved from 63.6K to 54.3K.
  • Across the 11 months ending August 2026, QuillBot’s estimated Share of Search among writing assistants in New Zealand moved from 41.4% to 42.6%, and its estimated monthly branded searches moved from 45.9K to 41.2K.

How did search popularity change for New Zealand writing assistants in August 2026?

  1. In August 2026, QuillBot gained estimated Share of Search among writing assistants in New Zealand, from 36.1% to 42.6%.

  2. In August 2026, Grammarly lost estimated Share of Search among writing assistants in New Zealand, from 62.3% to 56.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Grammarly’s and QuillBot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grammarly

20 branded search terms

  • grammarly
  • grammarly checker
  • grammarly com
  • grammarly correct
  • grammarly cost
  • grammarly for chrome
  • grammarly for mac
  • grammarly for microsoft word
  • grammarly for windows
  • grammarly for word
  • grammarly free
  • grammarly grammar
  • grammarly grammar check
  • grammarly nz
  • grammarly online
  • grammarly proofreading
  • grammarly student discount
  • grammarly web
  • grammarly writing
  • my grammarly

QuillBot

24 branded search terms

  • paraphrase quillbot
  • paraphrasing tool quillbot ai
  • quillbot
  • quillbot ai
  • quillbot ai checker
  • quillbot ai paraphrasing
  • quillbot ai paraphrasing tool
  • quillbot ai summarizer
  • quillbot checker
  • quillbot com
  • quillbot free
  • quillbot grammar
  • quillbot grammar checker
  • quillbot near me
  • quillbot online
  • quillbot paraphrase
  • quillbot paraphrase tool
  • quillbot paraphrasing
  • quillbot paraphrasing tool
  • quillbot plagiarism checker
  • quillbot referencing
  • quillbot sentence rewriter
  • quillbot summarizer
  • quillbot writing

How the Brand Demand Index is measured

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