Brandwave

How popular isGrammarly in search?

In August 2026, there were an estimated 54.3K branded searches for Grammarly in New Zealand which is down 14.5% over the last 11 months. Grammarly holds 56.2% estimated Share of Search among New Zealand writing assistants and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Grammarly56.2%
  2. QuillBot42.6%
  3. Hemingway Editor0.45%
  4. Wordtune0.34%
  5. ProWritingAid0.33%
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Which writing assistants compete with Grammarly?

Grammarly against writing assistants in New Zealand, by month

Share of Search by month for Grammarly, QuillBot. The figures are in the table below the chart.

View monthly share of search table
MonthGrammarlyQuillBotHemingway EditorWordtuneProWritingAid
Oct 202557.3%41.4%0.45%0.43%0.45%
Nov 202562.4%36%0.51%0.55%0.55%
Dec 202566.2%31.7%0.58%0.75%0.75%
Jan 202668.4%29.4%0.75%0.65%0.82%
Feb 202663.8%34.6%0.7%0.46%0.51%
Mar 202656.4%42.6%0.42%0.29%0.29%
Apr 202660.2%38.6%0.54%0.36%0.38%
May 202655.5%43.3%0.51%0.32%0.32%
Jun 202657.7%41.1%0.53%0.31%0.37%
Jul 202662.3%36.1%0.57%0.47%0.55%
Aug 202656.2%42.6%0.45%0.34%0.33%
Sep 2026—————

  1. 1.Grammarly

    56.2%

    held 1st · 54.3K estimated branded searches · +50.2% vs prior month · -6.1 points

  2. 2.QuillBot

    42.6%

    held 2nd · 41.2K estimated branded searches · +96.7% vs prior month · +6.6 points

  3. 3.Hemingway Editor

    0.45%

    held 3rd · 430 estimated branded searches · +30.3% vs prior month · -0.1 points

  4. 4.Wordtune

    0.34%

    moved from 5th to 4th · 330 estimated branded searches · +22.2% vs prior month · -0.1 points

  5. 5.ProWritingAid

    0.33%

    moved from 4th to 5th · 320 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Grammarly and its closest rivals

How has branded search demand for Grammarly changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Grammarly in New Zealand fell from 63.6K to 54.3K.
  • Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among writing assistants in New Zealand decreased from 57.3% to 56.2%.
  • Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among writing assistants in New Zealand peaked at 68.4% in January 2026 and was lowest at 55.5% in May 2026.

How did search popularity change for New Zealand writing assistants in August 2026?

  1. In August 2026, QuillBot gained estimated Share of Search among writing assistants in New Zealand, from 36.1% to 42.6%.

  2. In August 2026, Grammarly lost estimated Share of Search among writing assistants in New Zealand, from 62.3% to 56.2%.

  3. In August 2026, Wordtune rose from 5th to 4th among writing assistants in New Zealand.

  4. In August 2026, ProWritingAid fell from 4th to 5th among writing assistants in New Zealand.

  5. Estimated monthly branded searches for Hemingway Editor in New Zealand fell 14% over 11 measured months, from 500 to 430 in August 2026.

How is Grammarly measured?

Brandwave collects information about searches that people make online using Grammarly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • grammarly
  • grammarly checker
  • grammarly com
  • grammarly correct
  • grammarly cost
  • grammarly for chrome
  • grammarly for mac
  • grammarly for microsoft word
  • grammarly for windows
  • grammarly for word
  • grammarly free
  • grammarly grammar
  • grammarly grammar check
  • grammarly nz
  • grammarly online
  • grammarly proofreading
  • grammarly student discount
  • grammarly web
  • grammarly writing
  • my grammarly

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How the Brand Demand Index is measured

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