Brandwave

Writing assistants in New Zealand:Which brands are most popular in search?

In August 2026, Grammarly was the most searched among writing assistants in New Zealand, with an estimated 54.3K branded searches and 56.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Grammarly56.2%
  2. QuillBot42.6%
  3. Hemingway Editor0.45%
  4. Wordtune0.34%
  5. ProWritingAid0.33%

Follow writing assistants and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the grammar and AI writing tools New Zealanders write with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among writing assistants in New Zealand, by month

Share of Search by month for Grammarly, QuillBot. The figures are in the table below the chart.

View monthly share of search table
MonthGrammarlyQuillBotHemingway EditorWordtuneProWritingAid
Oct 202557.3%41.4%0.45%0.43%0.45%
Nov 202562.4%36%0.51%0.55%0.55%
Dec 202566.2%31.7%0.58%0.75%0.75%
Jan 202668.4%29.4%0.75%0.65%0.82%
Feb 202663.8%34.6%0.7%0.46%0.51%
Mar 202656.4%42.6%0.42%0.29%0.29%
Apr 202660.2%38.6%0.54%0.36%0.38%
May 202655.5%43.3%0.51%0.32%0.32%
Jun 202657.7%41.1%0.53%0.31%0.37%
Jul 202662.3%36.1%0.57%0.47%0.55%
Aug 202656.2%42.6%0.45%0.34%0.33%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Grammarly

    56.2%

    held 1st · 54.3K estimated branded searches · +50.2% vs prior month · -6.1 points

  2. 2.QuillBot

    42.6%

    held 2nd · 41.2K estimated branded searches · +96.7% vs prior month · +6.6 points

  3. 3.Hemingway Editor

    0.45%

    held 3rd · 430 estimated branded searches · +30.3% vs prior month · -0.1 points

  4. 4.Wordtune

    0.34%

    moved from 5th to 4th · 330 estimated branded searches · +22.2% vs prior month · -0.1 points

  5. 5.ProWritingAid

    0.33%

    moved from 4th to 5th · 320 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among writing assistants in New Zealand?

In August 2026, Grammarly was the most searched among writing assistants in New Zealand, with an estimated 54.3K branded searches and 56.2% estimated Share of Search within this set. QuillBot is in 2nd place, 13.6 percentage points behind at 42.6% Share of Search.

New Zealand writing assistants, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Grammarly57.3% → 56.2%68.4%Jan 202655.5%May 20261st
QuillBot41.4% → 42.6%43.3%May 202629.4%Jan 20262nd
Hemingway Editor0.45%0.75%Jan 20260.42%Mar 20263rd
Wordtune0.43% → 0.34%0.75%Dec 20250.29%Mar 20265th → 4th
ProWritingAid0.45% → 0.33%0.82%Jan 20260.29%Mar 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among writing assistants in New Zealand decreased from 57.3% to 56.2%.
  • Across the 11 months ending August 2026, QuillBot’s estimated Share of Search among writing assistants in New Zealand increased from 41.4% to 42.6%.
  • Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among writing assistants in New Zealand peaked at 68.4% in January 2026 and was lowest at 55.5% in May 2026.
  • Across the 11 months ending August 2026, QuillBot’s estimated Share of Search among writing assistants in New Zealand peaked at 43.3% in May 2026 and was lowest at 29.4% in January 2026.
  • Across the 11 months ending August 2026, Wordtune rose from 5th to 4th among writing assistants in New Zealand.
  • Across the 11 months ending August 2026, ProWritingAid fell from 4th to 5th among writing assistants in New Zealand.
  • Across the 11 months ending August 2026, Hemingway Editor held steady: its estimated Share of Search among writing assistants in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand writing assistants in August 2026?

  1. In August 2026, QuillBot gained estimated Share of Search among writing assistants in New Zealand, from 36.1% to 42.6%.

  2. In August 2026, Grammarly lost estimated Share of Search among writing assistants in New Zealand, from 62.3% to 56.2%.

  3. In August 2026, Wordtune rose from 5th to 4th among writing assistants in New Zealand.

  4. In August 2026, ProWritingAid fell from 4th to 5th among writing assistants in New Zealand.

  5. Estimated monthly branded searches for Hemingway Editor in New Zealand fell 14% over 11 measured months, from 500 to 430 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record