Brandwave

How popular isProWritingAid?

In October 2026, people searched for ProWritingAid by name about 210 times in New Zealand, a 46.2% decrease from the previous year. These searches made up 0.33% of all New Zealand writing assistant searches, placing ProWritingAid fifth out of five assistants. When we asked both ChatGPT and Google AI Overviews about writing assistants, ProWritingAid appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in October 2026

ProWritingAid is the fifth most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. GrammarlyShare of searches 65%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. QuillBotShare of searches 33.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Hemingway EditorShare of searches 0.55%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. WordtuneShare of searches 0.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ProWritingAidShare of searches 0.33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top writing assistants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ProWritingAid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ProWritingAid is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grammarly1st
  2. ProWritingAid2nd
  3. Hemingway Editor3rd
  4. QuillBot4th
  5. Wordtune–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grammarly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ProWritingAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hemingway Editor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QuillBot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wordtune0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about writing assistants

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for ProWritingAid compared with other New Zealand writing assistants?

ProWritingAid against writing assistants in New Zealand, by month

Share of searches by month for Grammarly, QuillBot, ProWritingAid. The figures are in the table below the chart.

View monthly share of searches table
MonthGrammarlyQuillBotHemingway EditorWordtuneProWritingAid
Nov 202561.6%36.8%0.49%0.55%0.55%
Dec 202565.7%32.3%0.56%0.73%0.73%
Jan 202667.8%30.1%0.71%0.66%0.81%
Feb 202663.1%35.3%0.69%0.43%0.52%
Mar 202655.8%43.2%0.41%0.28%0.28%
Apr 202659.5%39.2%0.52%0.36%0.36%
May 202654.7%44.1%0.49%0.32%0.32%
Jun 202656.8%41.9%0.53%0.3%0.37%
Jul 202661.3%37.2%0.55%0.45%0.55%
Aug 202655.4%43.5%0.45%0.33%0.33%
Sep 202656.3%42.3%0.54%0.43%0.43%
Oct 202665%33.7%0.55%0.4%0.33%

  1. 1.Grammarly

    65%

    Held 1st. 41.7K estimated branded searches, +0.12% vs prior month. Share +8.7 points.

  2. 2.QuillBot

    33.7%

    Held 2nd. 21.7K estimated branded searches, -30.8% vs prior month. Share -8.5 points.

  3. 3.Hemingway Editor

    0.55%

    Held 3rd. 350 estimated branded searches, -12.5% vs prior month. Share 0 points.

  4. 4.Wordtune

    0.4%

    Moved from 5th to 4th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.ProWritingAid

    0.33%

    Moved from 4th to 5th. 210 estimated branded searches, -34.4% vs prior month. Share -0.1 points.

Compare popularity between ProWritingAid and its closest rivals

Every comparison with ProWritingAid

4 comparisons

How has branded search demand for ProWritingAid changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for ProWritingAid in New Zealand fell from 390 to 210.
  • Across the 12 months ending October 2026, ProWritingAid fell from 3rd to 5th among writing assistants in New Zealand.

How did search popularity change for New Zealand writing assistants in October 2026?

4 changes

  1. In October 2026, Grammarly gained share of searches among writing assistants in New Zealand, from 56.3% to 65%.

  2. In October 2026, QuillBot lost share of searches among writing assistants in New Zealand, from 42.3% to 33.7%.

  3. In October 2026, Wordtune rose from 5th to 4th among writing assistants in New Zealand.

  4. In October 2026, ProWritingAid fell from 4th to 5th among writing assistants in New Zealand.

How are ProWritingAid’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ProWritingAid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • prowritingaid

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How the Brand Demand Index is measured

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