How popular isGoFundMe in search?
In August 2026, there were an estimated 3.7K branded searches for GoFundMe in New Zealand which held steady over the last 11 months. GoFundMe holds 8.2% estimated Share of Search among New Zealand crowdfunding platforms and is ranked 3rd of 5 competitors for search popularity.
Givealittle49.2%
Patreon34.9%GoFundMe8.2%
Kickstarter5.9%
PledgeMe1.8%
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Which crowdfunding platforms compete with GoFundMe?
Share of Search by month for Givealittle, Patreon, GoFundMe, Kickstarter. The figures are in the table below the chart.
View monthly share of search table
| Month | Givealittle | Patreon | GoFundMe | Kickstarter | PledgeMe |
|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 29.9% | 6.8% | 6.1% | 1.9% |
| Nov 2025 | 70.8% | 20.1% | 4.2% | 3.4% | 1.5% |
| Dec 2025 | 50.2% | 30% | 14.7% | 4% | 1.1% |
| Jan 2026 | 48.9% | 35.4% | 9.4% | 4.9% | 1.5% |
| Feb 2026 | 45.2% | 37.3% | 9.7% | 6.4% | 1.3% |
| Mar 2026 | 48.3% | 35.3% | 8% | 7% | 1.5% |
| Apr 2026 | 49.5% | 36.2% | 6% | 7.2% | 1.2% |
| May 2026 | 54.4% | 30.2% | 7% | 6.1% | 2.2% |
| Jun 2026 | 40.1% | 42.1% | 7.9% | 7.3% | 2.6% |
| Jul 2026 | 61.8% | 26.5% | 6.1% | 4.6% | 1% |
| Aug 2026 | 49.2% | 34.9% | 8.2% | 5.9% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 22.1K | -39.2% | -12.6 points | |
| 2, held 2nd | 34.9% | 15.7K | +0.51% | +8.4 points | |
| 3, held 3rd | 8.2% | 3.7K | +2.8% | +2.1 points | |
| 4, held 4th | 5.9% | 2.7K | -1.8% | +1.3 points | |
| 5, held 5th | 1.8% | 830 | +40.7% | +0.8 points |
49.2%
held 1st · 22.1K estimated branded searches · -39.2% vs prior month · -12.6 points
2.
Patreon34.9%
held 2nd · 15.7K estimated branded searches · +0.51% vs prior month · +8.4 points
3.
8.2%
held 3rd · 3.7K estimated branded searches · +2.8% vs prior month · +2.1 points
5.9%
held 4th · 2.7K estimated branded searches · -1.8% vs prior month · +1.3 points
5.
PledgeMe1.8%
held 5th · 830 estimated branded searches · +40.7% vs prior month · +0.8 points
Compare search popularity between GoFundMe and its closest rivals
How has branded search demand for GoFundMe changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for GoFundMe in New Zealand held steady, from 3.5K to 3.7K.
- Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms in New Zealand increased from 6.8% to 8.2%.
- Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 14.7% in December 2025 and was lowest at 4.2% in November 2025.
How did search popularity change for New Zealand crowdfunding platforms in August 2026?
5 changes
In August 2026, Patreon gained estimated Share of Search among crowdfunding platforms in New Zealand, from 26.5% to 34.9%.
In August 2026, GoFundMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 6.1% to 8.2%.
In August 2026, Kickstarter gained estimated Share of Search among crowdfunding platforms in New Zealand, from 4.6% to 5.9%.
In August 2026, PledgeMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 1% to 1.8%.
In August 2026, Givealittle lost estimated Share of Search among crowdfunding platforms in New Zealand, from 61.8% to 49.2%.
How is GoFundMe measured?
Brandwave collects information about searches that people make online using GoFundMe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- gofundme
- gofundme com
- gofundme crowdfunding
- gofundme donate
- gofundme fundraising
- gofundme new zealand
- gofundme nz
- gofundme online
Do you work for GoFundMe? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is GoFundMe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.