GoFundMe vs Kickstarter:Which is more popular by branded search in New Zealand?
In August 2026, GoFundMe had more branded searches than Kickstarter among crowdfunding platforms in New Zealand. GoFundMe was estimated to have 3.7K branded searches compared to Kickstarter’s 2.7K, and held an 8.2% Share of Search versus Kickstarter’s 5.9%.
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Which is more popular in search, GoFundMe or Kickstarter?
Compare the crowdfunding and fundraising platforms New Zealanders raise money on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GoFundMe, Kickstarter. The figures are in the table below the chart.
View monthly share of search table
| Month | Givealittle | Patreon | GoFundMe | Kickstarter | PledgeMe |
|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 29.9% | 6.8% | 6.1% | 1.9% |
| Nov 2025 | 70.8% | 20.1% | 4.2% | 3.4% | 1.5% |
| Dec 2025 | 50.2% | 30% | 14.7% | 4% | 1.1% |
| Jan 2026 | 48.9% | 35.4% | 9.4% | 4.9% | 1.5% |
| Feb 2026 | 45.2% | 37.3% | 9.7% | 6.4% | 1.3% |
| Mar 2026 | 48.3% | 35.3% | 8% | 7% | 1.5% |
| Apr 2026 | 49.5% | 36.2% | 6% | 7.2% | 1.2% |
| May 2026 | 54.4% | 30.2% | 7% | 6.1% | 2.2% |
| Jun 2026 | 40.1% | 42.1% | 7.9% | 7.3% | 2.6% |
| Jul 2026 | 61.8% | 26.5% | 6.1% | 4.6% | 1% |
| Aug 2026 | 49.2% | 34.9% | 8.2% | 5.9% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the GoFundMe and Kickstarter comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Kickstarter took it in April 2026, GoFundMe took it in May 2026.
- Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms in New Zealand moved from 6.8% to 8.2%, and its estimated monthly branded searches moved from 3.5K to 3.7K.
- Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms in New Zealand moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 3.2K to 2.7K.
How did search popularity change for New Zealand crowdfunding platforms in August 2026?
2 changes
In August 2026, GoFundMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 6.1% to 8.2%.
In August 2026, Kickstarter gained estimated Share of Search among crowdfunding platforms in New Zealand, from 4.6% to 5.9%.
How each brand is measured
Brandwave collects information about searches that people make online using GoFundMe’s and Kickstarter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GoFundMe
8 branded search terms
- gofundme
- gofundme com
- gofundme crowdfunding
- gofundme donate
- gofundme fundraising
- gofundme new zealand
- gofundme nz
- gofundme online
Kickstarter
8 branded search terms
- kickstarter
- kickstarter com
- kickstarter crowdfunding
- kickstarter donate
- kickstarter fundraising
- kickstarter near me
- kickstarter nz
- kickstarter online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.