Crowdfunding platforms in New Zealand:Which brands are most popular in search?
In August 2026, Givealittle was the most searched among crowdfunding platforms in New Zealand, with an estimated 22.1K branded searches and 49.2% estimated Share of Search within this set.
Givealittle49.2%
Patreon34.9%GoFundMe8.2%
Kickstarter5.9%
PledgeMe1.8%
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Share of SearchLeaderboard
Compare the crowdfunding and fundraising platforms New Zealanders raise money on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Givealittle, Patreon, GoFundMe, Kickstarter. The figures are in the table below the chart.
View monthly share of search table
| Month | Givealittle | Patreon | GoFundMe | Kickstarter | PledgeMe |
|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 29.9% | 6.8% | 6.1% | 1.9% |
| Nov 2025 | 70.8% | 20.1% | 4.2% | 3.4% | 1.5% |
| Dec 2025 | 50.2% | 30% | 14.7% | 4% | 1.1% |
| Jan 2026 | 48.9% | 35.4% | 9.4% | 4.9% | 1.5% |
| Feb 2026 | 45.2% | 37.3% | 9.7% | 6.4% | 1.3% |
| Mar 2026 | 48.3% | 35.3% | 8% | 7% | 1.5% |
| Apr 2026 | 49.5% | 36.2% | 6% | 7.2% | 1.2% |
| May 2026 | 54.4% | 30.2% | 7% | 6.1% | 2.2% |
| Jun 2026 | 40.1% | 42.1% | 7.9% | 7.3% | 2.6% |
| Jul 2026 | 61.8% | 26.5% | 6.1% | 4.6% | 1% |
| Aug 2026 | 49.2% | 34.9% | 8.2% | 5.9% | 1.8% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 22.1K | -39.2% | -12.6 points | |
| 2, held 2nd | 34.9% | 15.7K | +0.51% | +8.4 points | |
| 3, held 3rd | 8.2% | 3.7K | +2.8% | +2.1 points | |
| 4, held 4th | 5.9% | 2.7K | -1.8% | +1.3 points | |
| 5, held 5th | 1.8% | 830 | +40.7% | +0.8 points |
49.2%
held 1st · 22.1K estimated branded searches · -39.2% vs prior month · -12.6 points
2.
Patreon34.9%
held 2nd · 15.7K estimated branded searches · +0.51% vs prior month · +8.4 points
3.
8.2%
held 3rd · 3.7K estimated branded searches · +2.8% vs prior month · +2.1 points
5.9%
held 4th · 2.7K estimated branded searches · -1.8% vs prior month · +1.3 points
5.
PledgeMe1.8%
held 5th · 830 estimated branded searches · +40.7% vs prior month · +0.8 points
Compare search popularity between leading brands
- Givealittle vs Patreon: compare search popularity
- Compare any of these brands
Which brand is most popular in search among crowdfunding platforms in New Zealand?
5 brands
In August 2026, Givealittle was the most searched among crowdfunding platforms in New Zealand, with an estimated 22.1K branded searches and 49.2% estimated Share of Search within this set. Patreon is in 2nd place, 14.3 percentage points behind at 34.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Givealittle | 55.3% → 49.2% | 70.8%Nov 2025 | 40.1%Jun 2026 | 1st |
| Patreon | 29.9% → 34.9% | 42.1%Jun 2026 | 20.1%Nov 2025 | 2nd |
| GoFundMe | 6.8% → 8.2% | 14.7%Dec 2025 | 4.2%Nov 2025 | 3rd |
| Kickstarter | 6.1% → 5.9% | 7.3%Jun 2026 | 3.4%Nov 2025 | 4th |
| PledgeMe | 1.9% → 1.8% | 2.6%Jun 2026 | 1%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Givealittle’s estimated Share of Search among crowdfunding platforms in New Zealand decreased from 55.3% to 49.2%.
- Across the 11 months ending August 2026, Patreon’s estimated Share of Search among crowdfunding platforms in New Zealand increased from 29.9% to 34.9%.
- Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms in New Zealand increased from 6.8% to 8.2%.
- Across the 11 months ending August 2026, Givealittle’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 70.8% in November 2025 and was lowest at 40.1% in June 2026.
- Across the 11 months ending August 2026, Patreon’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 42.1% in June 2026 and was lowest at 20.1% in November 2025.
- Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 14.7% in December 2025 and was lowest at 4.2% in November 2025.
- Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 7.3% in June 2026 and was lowest at 3.4% in November 2025.
- Across the 11 months ending August 2026, PledgeMe’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 2.6% in June 2026 and was lowest at 1% in July 2026.
- Across the 11 months ending August 2026, Kickstarter and PledgeMe held steady: their estimated Share of Search among crowdfunding platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand crowdfunding platforms in August 2026?
5 changes
In August 2026, Patreon gained estimated Share of Search among crowdfunding platforms in New Zealand, from 26.5% to 34.9%.
In August 2026, GoFundMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 6.1% to 8.2%.
In August 2026, Kickstarter gained estimated Share of Search among crowdfunding platforms in New Zealand, from 4.6% to 5.9%.
In August 2026, PledgeMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 1% to 1.8%.
In August 2026, Givealittle lost estimated Share of Search among crowdfunding platforms in New Zealand, from 61.8% to 49.2%.
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