How popular isKickstarter?
In September 2026, people searched for Kickstarter by name about 2,420 times in New Zealand, a 16.6% decrease from the previous year. These searches made up 6.6% of all New Zealand crowdfunding platform searches, placing Kickstarter fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about crowdfunding platforms, Kickstarter appeared in four of the five answers and was the third most recommended of the seven.
Kickstarter is the fourth most searched of 7 competitors and the third most recommended in AI answers.
PatreonShare of searches 40.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GivealittleShare of searches 26.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GoFundMeShare of searches 22.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
KickstarterShare of searches 6.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Snowball EffectShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top crowdfunding platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kickstarter was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kickstarter is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Givealittle1st
PledgeMe2nd- Kickstarter3rd
Boosted4th- GoFundMe5th
- Snowball Effect6th
- Patreon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PledgeMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Givealittle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kickstarter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snowball Effect2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boosted2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GoFundMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patreon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crowdfunding platforms
5 answers
Asked ChatGPT
“Which crowdfunding platform should I use in New Zealand?”
Asked ChatGPT
“What are the best crowdfunding platforms in New Zealand?”
Asked ChatGPT
“What's the best crowdfunding platform in New Zealand for to raise money?”
Searched Google, AI Overview
“best crowdfunding platform”
Searched Google, AI Overview
“raise money online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which crowdfunding platforms compete with Kickstarter?
Share of searches by month for Patreon, Givealittle, GoFundMe, Kickstarter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patreon | Givealittle | GoFundMe | Kickstarter | Snowball Effect | PledgeMe | Boosted |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 50.1% | 5.5% | 6.5% | 1.1% | 2% | 0.74% |
| Nov 2025 | 27.9% | 60.8% | 3.5% | 4.4% | 1.1% | 1.8% | 0.5% |
| Dec 2025 | 35.3% | 42.2% | 15.5% | 4.4% | 0.91% | 1.1% | 0.51% |
| Jan 2026 | 41.9% | 41.2% | 8.3% | 5.5% | 1.1% | 1.6% | 0.5% |
| Feb 2026 | 44.1% | 35.4% | 8.6% | 7.1% | 2.6% | 1.4% | 0.79% |
| Mar 2026 | 40.9% | 40% | 6.7% | 7.9% | 1.9% | 1.6% | 0.89% |
| Apr 2026 | 42.1% | 41.2% | 4.6% | 8.1% | 1.6% | 1.3% | 0.92% |
| May 2026 | 36.9% | 44.5% | 6.1% | 7.2% | 1.8% | 2.5% | 1% |
| Jun 2026 | 51.3% | 27.6% | 7.3% | 8.4% | 1.6% | 2.8% | 0.95% |
| Jul 2026 | 38.1% | 46% | 6.6% | 6.2% | 1.2% | 1.2% | 0.69% |
| Aug 2026 | 44.3% | 35.7% | 7.6% | 7.2% | 2.1% | 2.2% | 0.97% |
| Sep 2026 | 40.8% | 26.9% | 22.2% | 6.6% | 1.6% | 1.1% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 15K | 0% | -3.5 points | |
| 2, held 2nd | 26.9% | 9.9K | -18.2% | -8.8 points | |
| 3, held 3rd | 22.2% | 8.2K | +215.4% | +14.6 points | |
| 4, held 4th | 6.6% | 2.4K | -0.82% | -0.6 points | |
| 5, moved from 6th to 5th | 1.6% | 590 | -18.1% | -0.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.1% | 400 | -45.2% | -1.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.82% | 300 | -9.1% | -0.2 points |
1.
Patreon40.8%
Held 1st. 15K estimated branded searches, 0% vs prior month. Share -3.5 points.
26.9%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -8.8 points.
3.
GoFundMe22.2%
Held 3rd. 8.2K estimated branded searches, +215.4% vs prior month. Share +14.6 points.
6.6%
Held 4th. 2.4K estimated branded searches, -0.82% vs prior month. Share -0.6 points.
1.6%
Moved from 6th to 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.5 points.
6.
PledgeMe1.1%
Moved from 5th to 6th. 400 estimated branded searches, -45.2% vs prior month. Share -1.1 points.
7.
Boosted0.82%
Held 7th. 300 estimated branded searches, -9.1% vs prior month. Share -0.2 points.
Compare popularity between Kickstarter and its closest rivals
Every comparison with Kickstarter
6 comparisons
How has branded search demand for Kickstarter changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kickstarter in New Zealand fell from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Kickstarter’s share of searches among crowdfunding platforms in New Zealand peaked at 8.4% in June 2026 and was lowest at 4.4% in November 2025.
- Across the 12 months ending September 2026, Kickstarter fell from 3rd to 4th among crowdfunding platforms in New Zealand.
How did search popularity change for New Zealand crowdfunding platforms in September 2026?
6 changes
In September 2026, GoFundMe gained share of searches among crowdfunding platforms in New Zealand, from 7.6% to 22.2%.
In September 2026, Givealittle lost share of searches among crowdfunding platforms in New Zealand, from 35.7% to 26.9%.
In September 2026, Patreon lost share of searches among crowdfunding platforms in New Zealand, from 44.3% to 40.8%.
In September 2026, PledgeMe lost share of searches among crowdfunding platforms in New Zealand, from 2.2% to 1.1%.
In September 2026, Kickstarter lost share of searches among crowdfunding platforms in New Zealand, from 7.2% to 6.6%.
In September 2026, Snowball Effect lost share of searches among crowdfunding platforms in New Zealand, from 2.1% to 1.6%.
How are Kickstarter’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Kickstarter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kickstarter
- kickstarter crowdfunding
- kickstarter donate
- kickstarter fundraising
Do you work for Kickstarter? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kickstarter your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.