Boosted vs Kickstarter:Which is more popular?
In September 2026, Kickstarter had more branded searches than Boosted among crowdfunding platforms in New Zealand. Kickstarter had about 2,420 branded searches, while Boosted had 300. Kickstarter made up 6.6% of all crowdfunding platform searches we track, and Boosted accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about crowdfunding platforms, Kickstarter appeared in four of the five answers and Boosted in two. Boosted and Kickstarter were each mentioned first in two of the four answers that named either.
Who do people search for more?
Kickstarter, about 8 searches for every 1 for Boosted
Who does AI mention more?
Kickstarter, mentioned in 4 of 5 answers, Boosted in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top crowdfunding platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kickstarter was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boosted was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boosted and Kickstarter were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Givealittle1st
PledgeMe2nd- Kickstarter3rd
Boosted4th
GoFundMe5th
Snowball Effect6th
Patreon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PledgeMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Givealittle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kickstarter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snowball Effect2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boosted2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GoFundMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patreon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crowdfunding platforms
5 answers
Asked ChatGPT
“Which crowdfunding platform should I use in New Zealand?”
Asked ChatGPT
“What are the best crowdfunding platforms in New Zealand?”
Asked ChatGPT
“What's the best crowdfunding platform in New Zealand for to raise money?”
Searched Google, AI Overview
“best crowdfunding platform”
Searched Google, AI Overview
“raise money online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Boosted or Kickstarter more popular in search?
This chart shows how often people search Google for Boosted and Kickstarter by name. Each line represents a brand's share of searches for all seven crowdfunding platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Kickstarter, Boosted. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patreon | Givealittle | GoFundMe | Kickstarter | Snowball Effect | PledgeMe | Boosted |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 50.1% | 5.5% | 6.5% | 1.1% | 2% | 0.74% |
| Nov 2025 | 27.9% | 60.8% | 3.5% | 4.4% | 1.1% | 1.8% | 0.5% |
| Dec 2025 | 35.3% | 42.2% | 15.5% | 4.4% | 0.91% | 1.1% | 0.51% |
| Jan 2026 | 41.9% | 41.2% | 8.3% | 5.5% | 1.1% | 1.6% | 0.5% |
| Feb 2026 | 44.1% | 35.4% | 8.6% | 7.1% | 2.6% | 1.4% | 0.79% |
| Mar 2026 | 40.9% | 40% | 6.7% | 7.9% | 1.9% | 1.6% | 0.89% |
| Apr 2026 | 42.1% | 41.2% | 4.6% | 8.1% | 1.6% | 1.3% | 0.92% |
| May 2026 | 36.9% | 44.5% | 6.1% | 7.2% | 1.8% | 2.5% | 1% |
| Jun 2026 | 51.3% | 27.6% | 7.3% | 8.4% | 1.6% | 2.8% | 0.95% |
| Jul 2026 | 38.1% | 46% | 6.6% | 6.2% | 1.2% | 1.2% | 0.69% |
| Aug 2026 | 44.3% | 35.7% | 7.6% | 7.2% | 2.1% | 2.2% | 0.97% |
| Sep 2026 | 40.8% | 26.9% | 22.2% | 6.6% | 1.6% | 1.1% | 0.82% |
How has the Boosted and Kickstarter comparison changed over the last 12 months?
3 findings
- Kickstarter was ahead of Boosted in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boosted’s share of searches among crowdfunding platforms in New Zealand moved from 0.74% to 0.82%, and its estimated monthly branded searches moved from 330 to 300.
- Across the 12 months ending September 2026, Kickstarter’s share of searches among crowdfunding platforms in New Zealand moved from 6.5% to 6.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for New Zealand crowdfunding platforms in September 2026?
1 change
In September 2026, Kickstarter lost share of searches among crowdfunding platforms in New Zealand, from 7.2% to 6.6%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Boosted’s and Kickstarter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boosted
2 branded search terms
- boosted crowdfunding
- boosted nz
Kickstarter
4 branded search terms
- kickstarter
- kickstarter crowdfunding
- kickstarter donate
- kickstarter fundraising
Other head-to-heads among crowdfunding platforms
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