Kickstarter vs Patreon:Which is more popular?
In September 2026, Patreon had more branded searches than Kickstarter among crowdfunding platforms in New Zealand. Patreon had about 15,000 branded searches, while Kickstarter had 2,420. Patreon made up 40.8% of all crowdfunding platform searches we track, and Kickstarter accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about crowdfunding platforms, Kickstarter appeared in four of the five answers and Patreon in none.
Who do people search for more?
Patreon, about 6 searches for every 1 for Kickstarter
Who does AI mention more?
Kickstarter, mentioned in 4 of 5 answers, Patreon in 0
Who does AI recommend more?
Kickstarter, the only one of the two named
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Top crowdfunding platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kickstarter was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Patreon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Givealittle1st
PledgeMe2nd- Kickstarter3rd
Boosted4th
GoFundMe5th
Snowball Effect6th- Patreon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PledgeMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Givealittle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kickstarter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snowball Effect2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boosted2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GoFundMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patreon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crowdfunding platforms
5 answers
Asked ChatGPT
“Which crowdfunding platform should I use in New Zealand?”
Asked ChatGPT
“What are the best crowdfunding platforms in New Zealand?”
Asked ChatGPT
“What's the best crowdfunding platform in New Zealand for to raise money?”
Searched Google, AI Overview
“best crowdfunding platform”
Searched Google, AI Overview
“raise money online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kickstarter or Patreon more popular in search?
This chart shows how often people search Google for Kickstarter and Patreon by name. Each line represents a brand's share of searches for all seven crowdfunding platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Patreon, Kickstarter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patreon | Givealittle | GoFundMe | Kickstarter | Snowball Effect | PledgeMe | Boosted |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 50.1% | 5.5% | 6.5% | 1.1% | 2% | 0.74% |
| Nov 2025 | 27.9% | 60.8% | 3.5% | 4.4% | 1.1% | 1.8% | 0.5% |
| Dec 2025 | 35.3% | 42.2% | 15.5% | 4.4% | 0.91% | 1.1% | 0.51% |
| Jan 2026 | 41.9% | 41.2% | 8.3% | 5.5% | 1.1% | 1.6% | 0.5% |
| Feb 2026 | 44.1% | 35.4% | 8.6% | 7.1% | 2.6% | 1.4% | 0.79% |
| Mar 2026 | 40.9% | 40% | 6.7% | 7.9% | 1.9% | 1.6% | 0.89% |
| Apr 2026 | 42.1% | 41.2% | 4.6% | 8.1% | 1.6% | 1.3% | 0.92% |
| May 2026 | 36.9% | 44.5% | 6.1% | 7.2% | 1.8% | 2.5% | 1% |
| Jun 2026 | 51.3% | 27.6% | 7.3% | 8.4% | 1.6% | 2.8% | 0.95% |
| Jul 2026 | 38.1% | 46% | 6.6% | 6.2% | 1.2% | 1.2% | 0.69% |
| Aug 2026 | 44.3% | 35.7% | 7.6% | 7.2% | 2.1% | 2.2% | 0.97% |
| Sep 2026 | 40.8% | 26.9% | 22.2% | 6.6% | 1.6% | 1.1% | 0.82% |
How has the Kickstarter and Patreon comparison changed over the last 12 months?
3 findings
- Patreon was ahead of Kickstarter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kickstarter’s share of searches among crowdfunding platforms in New Zealand moved from 6.5% to 6.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Patreon’s share of searches among crowdfunding platforms in New Zealand moved from 34.1% to 40.8%, and its estimated monthly branded searches moved from 15.1K to 15K.
How did search popularity change for New Zealand crowdfunding platforms in September 2026?
2 changes
In September 2026, Patreon lost share of searches among crowdfunding platforms in New Zealand, from 44.3% to 40.8%.
In September 2026, Kickstarter lost share of searches among crowdfunding platforms in New Zealand, from 7.2% to 6.6%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Kickstarter’s and Patreon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kickstarter
4 branded search terms
- kickstarter
- kickstarter crowdfunding
- kickstarter donate
- kickstarter fundraising
Patreon
9 branded search terms
- cold ones patreon
- dross patreon
- kemono patreon
- patreon
- patreon app
- patreon crowdfunding
- patreon donate
- patreon fundraising
- patreon view
Other head-to-heads among crowdfunding platforms
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