Brandwave

How popular isKickstarter in search?

In August 2026, there were an estimated 2.7K branded searches for Kickstarter in New Zealand which is down 16% over the last 11 months. Kickstarter holds 5.9% estimated Share of Search among New Zealand crowdfunding platforms and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Givealittle49.2%
  2. Patreon34.9%
  3. GoFundMe8.2%
  4. Kickstarter5.9%
  5. PledgeMe1.8%
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Which crowdfunding platforms compete with Kickstarter?

Kickstarter against crowdfunding platforms in New Zealand, by month

Share of Search by month for Givealittle, Patreon, GoFundMe, Kickstarter. The figures are in the table below the chart.

View monthly share of search table
MonthGivealittlePatreonGoFundMeKickstarterPledgeMe
Oct 202555.3%29.9%6.8%6.1%1.9%
Nov 202570.8%20.1%4.2%3.4%1.5%
Dec 202550.2%30%14.7%4%1.1%
Jan 202648.9%35.4%9.4%4.9%1.5%
Feb 202645.2%37.3%9.7%6.4%1.3%
Mar 202648.3%35.3%8%7%1.5%
Apr 202649.5%36.2%6%7.2%1.2%
May 202654.4%30.2%7%6.1%2.2%
Jun 202640.1%42.1%7.9%7.3%2.6%
Jul 202661.8%26.5%6.1%4.6%1%
Aug 202649.2%34.9%8.2%5.9%1.8%
Sep 2026—————

  1. 1.Givealittle

    49.2%

    held 1st · 22.1K estimated branded searches · -39.2% vs prior month · -12.6 points

  2. 2.Patreon

    34.9%

    held 2nd · 15.7K estimated branded searches · +0.51% vs prior month · +8.4 points

  3. 3.GoFundMe

    8.2%

    held 3rd · 3.7K estimated branded searches · +2.8% vs prior month · +2.1 points

  4. 4.Kickstarter

    5.9%

    held 4th · 2.7K estimated branded searches · -1.8% vs prior month · +1.3 points

  5. 5.PledgeMe

    1.8%

    held 5th · 830 estimated branded searches · +40.7% vs prior month · +0.8 points

Compare search popularity between Kickstarter and its closest rivals

How has branded search demand for Kickstarter changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kickstarter in New Zealand fell from 3.2K to 2.7K.
  • Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 7.3% in June 2026 and was lowest at 3.4% in November 2025.

How did search popularity change for New Zealand crowdfunding platforms in August 2026?

  1. In August 2026, Patreon gained estimated Share of Search among crowdfunding platforms in New Zealand, from 26.5% to 34.9%.

  2. In August 2026, GoFundMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 6.1% to 8.2%.

  3. In August 2026, Kickstarter gained estimated Share of Search among crowdfunding platforms in New Zealand, from 4.6% to 5.9%.

  4. In August 2026, PledgeMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 1% to 1.8%.

  5. In August 2026, Givealittle lost estimated Share of Search among crowdfunding platforms in New Zealand, from 61.8% to 49.2%.

How is Kickstarter measured?

Brandwave collects information about searches that people make online using Kickstarter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • kickstarter
  • kickstarter com
  • kickstarter crowdfunding
  • kickstarter donate
  • kickstarter fundraising
  • kickstarter near me
  • kickstarter nz
  • kickstarter online

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How the Brand Demand Index is measured

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