Brandwave

Fundraise Up vs GoFundMe:Which is more popular?

In September 2026, GoFundMe had more branded searches than Fundraise Up among fundraising platforms in New Zealand. GoFundMe had about 8,100 branded searches, while Fundraise Up had 30. GoFundMe made up 43% of all fundraising platform searches we track, and Fundraise Up accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about fundraising platforms, GoFundMe appeared in one of the five answers and Fundraise Up in none.

Among fundraising platforms in New Zealand in September 2026

Who do people search for more?

GoFundMe, about 270 searches for every 1 for Fundraise Up

GoFundMe 8.1K searchesFundraise Up 30 searches

Who does AI mention more?

GoFundMe, mentioned in 1 of 5 answers, Fundraise Up in 0

GoFundMe in 1 of 5Fundraise Up in 0 of 5

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Top fundraising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GoFundMe was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fundraise Up did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Givealittle1st
  2. Raisely2nd
  3. JustGiving3rd
  4. Raised4th
  5. GoFundMe5th
  6. Donorbox6th
  7. Fundraise Up–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Givealittle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JustGiving3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Raisely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raised2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoFundMe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Donorbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fundraise Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fundraising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fundraise Up or GoFundMe more popular in search?

This chart shows how often people search Google for Fundraise Up and GoFundMe by name. Each line represents a brand's share of searches for all seven fundraising platforms we track, month by month, from searches in New Zealand.

Fundraise Up and GoFundMe among fundraising platforms in New Zealand, by month

Share of searches by month for GoFundMe, Fundraise Up. The figures are in the table below the chart.

View monthly share of searches table
MonthGivealittleGoFundMeRaiselyDonorboxRaisedFundraise UpJustGiving
Oct 202587.3%9.4%1.9%0.75%0.12%0.16%0.28%
Nov 202592.3%5.3%1.7%0.45%0.06%0.14%0.14%
Dec 202571.6%26.1%1.6%0.36%0.04%0.08%0.2%
Jan 202681.5%16.2%1.5%0.45%0.05%0.18%0.14%
Feb 202677.1%18.5%3.1%0.57%0.13%0.25%0.32%
Mar 202681.5%13.2%4%0.66%0.17%0.28%0.17%
Apr 202686.1%9.3%2.9%1%0.12%0.35%0.17%
May 202684.9%11.3%2.8%0.52%0.23%0.19%0.09%
Jun 202675.3%18.3%4.6%0.84%0.38%0.38%0.23%
Jul 202685.2%11.3%2.8%0.33%0.14%0.14%0.09%
Aug 202678.3%15.5%4.7%0.71%0.26%0.26%0.19%
Sep 202652.6%43%3.2%0.64%0.21%0.16%0.16%

How has the Fundraise Up and GoFundMe comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fundraising platforms in September 2026?

2 changes

  1. In September 2026, GoFundMe gained share of searches among fundraising platforms in New Zealand, from 15.5% to 43%.

  2. In September 2026, Fundraise Up fell from 5th to 6th among fundraising platforms in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fundraise Up’s and GoFundMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fundraise Up

2 branded search terms

  • fundraise up
  • fundraiseup

GoFundMe

1 branded search term

  • gofundme

How the Brand Demand Index is measured

Other head-to-heads among fundraising platforms

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