Brandwave

Fundraising platforms in New Zealand:Which brands are most popular in search?

In August 2026, Givealittle was the most searched among fundraising platforms in New Zealand, with an estimated 22.1K branded searches and 96% estimated Share of Search within this set.

Share of Search, August 2026
  1. Givealittle96%
  2. Raisely3.3%
  3. Donorbox0.48%
  4. Fundraise Up0.17%

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Share of SearchLeaderboard

Compare platforms New Zealand organisations and individuals can use to raise donations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fundraising platforms in New Zealand, by month

Share of Search by month for Givealittle, Raisely. The figures are in the table below the chart.

View monthly share of search table
MonthGivealittleRaiselyDonorboxFundraise Up
Oct 202597.2%1.9%0.74%0.13%
Nov 202598.4%1.2%0.28%0.09%
Dec 202597.9%1.7%0.34%0.07%
Jan 202698%1.4%0.41%0.19%
Feb 202696.5%2.7%0.51%0.26%
Mar 202695.6%3.6%0.53%0.27%
Apr 202696.5%2.4%0.85%0.27%
May 202697.1%2.3%0.45%0.14%
Jun 202695.7%3.3%0.69%0.27%
Jul 202698%1.7%0.24%0.11%
Aug 202696%3.3%0.48%0.17%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Givealittle

    96%

    held 1st · 22.1K estimated branded searches · -39.2% vs prior month · -1.9 points

  2. 2.Raisely

    3.3%

    held 2nd · 770 estimated branded searches · +22.2% vs prior month · +1.6 points

  3. 3.Donorbox

    0.48%

    held 3rd · 110 estimated branded searches · +22.2% vs prior month · +0.2 points

  4. 4.Fundraise Up

    0.17%

    held 4th · 40 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among fundraising platforms in New Zealand?

In August 2026, Givealittle was the most searched among fundraising platforms in New Zealand, with an estimated 22.1K branded searches and 96% estimated Share of Search within this set. Raisely is in 2nd place, 92.7 percentage points behind at 3.3% Share of Search.

New Zealand fundraising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Givealittle97.2% → 96%98.4%Nov 202595.6%Mar 20261st
Raisely1.9% → 3.3%3.6%Mar 20261.2%Nov 20252nd
Donorbox0.74% → 0.48%0.85%Apr 20260.24%Jul 20263rd
Fundraise Up0.13% → 0.17%0.27%Apr 20260.07%Dec 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Givealittle’s estimated Share of Search among fundraising platforms in New Zealand decreased from 97.2% to 96%.
  • Across the 11 months ending August 2026, Raisely’s estimated Share of Search among fundraising platforms in New Zealand increased from 1.9% to 3.3%.
  • Across the 11 months ending August 2026, Givealittle’s estimated Share of Search among fundraising platforms in New Zealand peaked at 98.4% in November 2025 and was lowest at 95.6% in March 2026.
  • Across the 11 months ending August 2026, Raisely’s estimated Share of Search among fundraising platforms in New Zealand peaked at 3.6% in March 2026 and was lowest at 1.2% in November 2025.
  • Across the 11 months ending August 2026, Donorbox and Fundraise Up held steady: their estimated Share of Search among fundraising platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand fundraising platforms in August 2026?

  1. In August 2026, Raisely gained estimated Share of Search among fundraising platforms in New Zealand, from 1.7% to 3.3%.

  2. In August 2026, Givealittle lost estimated Share of Search among fundraising platforms in New Zealand, from 98% to 96%.

  3. Estimated monthly branded searches for Donorbox in New Zealand fell 50% over 11 measured months, from 220 to 110 in August 2026.

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