Givealittle vs GoFundMe:Which is more popular?
In September 2026, Givealittle had more branded searches than GoFundMe among fundraising platforms in New Zealand. Givealittle had about 9,900 branded searches, while GoFundMe had 8,100. Givealittle made up 52.6% of all fundraising platform searches we track, and GoFundMe accounted for 43%. When we asked ChatGPT and Google AI Overviews about fundraising platforms, Givealittle appeared in all five answers and GoFundMe in one. Givealittle was mentioned before GoFundMe in every answer.
Who do people search for more?
Givealittle, about 22% more searches than GoFundMe
Who does AI mention more?
Givealittle, mentioned in every answer we collected
Who does AI recommend more?
Givealittle, named ahead of GoFundMe in every answer
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Top fundraising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Givealittle appeared in all five answers. GoFundMe was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Givealittle was listed before GoFundMe in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Givealittle1st
Raisely2nd
JustGiving3rd
Raised4th
GoFundMe5th
Donorbox6th
Fundraise Up–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Givealittle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JustGiving3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Raisely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Raised2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GoFundMe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Donorbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fundraise Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fundraising platforms
5 answers
Asked ChatGPT
“Which fundraising platform should I use in New Zealand?”
Asked ChatGPT
“What are the best fundraising platforms in New Zealand?”
Asked ChatGPT
“What's the best fundraising platform in New Zealand for raising donations?”
Searched Google, AI Overview
“fundraising platforms nz”
Searched Google, AI Overview
“online fundraising nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Givealittle or GoFundMe more popular in search?
This chart shows how often people search Google for Givealittle and GoFundMe by name. Each line represents a brand's share of searches for all seven fundraising platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Givealittle, GoFundMe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givealittle | GoFundMe | Raisely | Donorbox | Raised | Fundraise Up | JustGiving |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 9.4% | 1.9% | 0.75% | 0.12% | 0.16% | 0.28% |
| Nov 2025 | 92.3% | 5.3% | 1.7% | 0.45% | 0.06% | 0.14% | 0.14% |
| Dec 2025 | 71.6% | 26.1% | 1.6% | 0.36% | 0.04% | 0.08% | 0.2% |
| Jan 2026 | 81.5% | 16.2% | 1.5% | 0.45% | 0.05% | 0.18% | 0.14% |
| Feb 2026 | 77.1% | 18.5% | 3.1% | 0.57% | 0.13% | 0.25% | 0.32% |
| Mar 2026 | 81.5% | 13.2% | 4% | 0.66% | 0.17% | 0.28% | 0.17% |
| Apr 2026 | 86.1% | 9.3% | 2.9% | 1% | 0.12% | 0.35% | 0.17% |
| May 2026 | 84.9% | 11.3% | 2.8% | 0.52% | 0.23% | 0.19% | 0.09% |
| Jun 2026 | 75.3% | 18.3% | 4.6% | 0.84% | 0.38% | 0.38% | 0.23% |
| Jul 2026 | 85.2% | 11.3% | 2.8% | 0.33% | 0.14% | 0.14% | 0.09% |
| Aug 2026 | 78.3% | 15.5% | 4.7% | 0.71% | 0.26% | 0.26% | 0.19% |
| Sep 2026 | 52.6% | 43% | 3.2% | 0.64% | 0.21% | 0.16% | 0.16% |
How has the Givealittle and GoFundMe comparison changed over the last 12 months?
3 findings
- Givealittle was ahead of GoFundMe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Givealittle’s share of searches among fundraising platforms in New Zealand moved from 87.3% to 52.6%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
- Across the 12 months ending September 2026, GoFundMe’s share of searches among fundraising platforms in New Zealand moved from 9.4% to 43%, and its estimated monthly branded searches moved from 2.4K to 8.1K.
How did search popularity change for New Zealand fundraising platforms in September 2026?
2 changes
In September 2026, GoFundMe gained share of searches among fundraising platforms in New Zealand, from 15.5% to 43%.
In September 2026, Givealittle lost share of searches among fundraising platforms in New Zealand, from 78.3% to 52.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Givealittle’s and GoFundMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Givealittle
1 branded search term
- givealittle
GoFundMe
1 branded search term
- gofundme
Other head-to-heads among fundraising platforms
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