GoFundMe vs Snowball Effect:Which is more popular?
In September 2026, GoFundMe had more branded searches than Snowball Effect among crowdfunding platforms in New Zealand. GoFundMe had about 8,170 branded searches, while Snowball Effect had 590. GoFundMe made up 22.2% of all crowdfunding platform searches we track, and Snowball Effect accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about crowdfunding platforms, Snowball Effect appeared in two of the five answers and GoFundMe in one. GoFundMe and Snowball Effect were each mentioned first in one of the two answers that named either.
Who do people search for more?
GoFundMe, about 14 searches for every 1 for Snowball Effect
Who does AI mention more?
Snowball Effect, mentioned in 2 of 5 answers, GoFundMe in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow GoFundMe vs Snowball Effect and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top crowdfunding platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Snowball Effect was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GoFundMe was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. GoFundMe and Snowball Effect were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Givealittle1st
PledgeMe2nd
Kickstarter3rd
Boosted4th- GoFundMe5th
- Snowball Effect6th
Patreon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PledgeMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Givealittle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kickstarter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snowball Effect2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boosted2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GoFundMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patreon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crowdfunding platforms
5 answers
Asked ChatGPT
“Which crowdfunding platform should I use in New Zealand?”
Asked ChatGPT
“What are the best crowdfunding platforms in New Zealand?”
Asked ChatGPT
“What's the best crowdfunding platform in New Zealand for to raise money?”
Searched Google, AI Overview
“best crowdfunding platform”
Searched Google, AI Overview
“raise money online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is GoFundMe or Snowball Effect more popular in search?
This chart shows how often people search Google for GoFundMe and Snowball Effect by name. Each line represents a brand's share of searches for all seven crowdfunding platforms we track, month by month, from searches in New Zealand.
Share of searches by month for GoFundMe, Snowball Effect. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patreon | Givealittle | GoFundMe | Kickstarter | Snowball Effect | PledgeMe | Boosted |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 50.1% | 5.5% | 6.5% | 1.1% | 2% | 0.74% |
| Nov 2025 | 27.9% | 60.8% | 3.5% | 4.4% | 1.1% | 1.8% | 0.5% |
| Dec 2025 | 35.3% | 42.2% | 15.5% | 4.4% | 0.91% | 1.1% | 0.51% |
| Jan 2026 | 41.9% | 41.2% | 8.3% | 5.5% | 1.1% | 1.6% | 0.5% |
| Feb 2026 | 44.1% | 35.4% | 8.6% | 7.1% | 2.6% | 1.4% | 0.79% |
| Mar 2026 | 40.9% | 40% | 6.7% | 7.9% | 1.9% | 1.6% | 0.89% |
| Apr 2026 | 42.1% | 41.2% | 4.6% | 8.1% | 1.6% | 1.3% | 0.92% |
| May 2026 | 36.9% | 44.5% | 6.1% | 7.2% | 1.8% | 2.5% | 1% |
| Jun 2026 | 51.3% | 27.6% | 7.3% | 8.4% | 1.6% | 2.8% | 0.95% |
| Jul 2026 | 38.1% | 46% | 6.6% | 6.2% | 1.2% | 1.2% | 0.69% |
| Aug 2026 | 44.3% | 35.7% | 7.6% | 7.2% | 2.1% | 2.2% | 0.97% |
| Sep 2026 | 40.8% | 26.9% | 22.2% | 6.6% | 1.6% | 1.1% | 0.82% |
How has the GoFundMe and Snowball Effect comparison changed over the last 12 months?
3 findings
- GoFundMe was ahead of Snowball Effect in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GoFundMe’s share of searches among crowdfunding platforms in New Zealand moved from 5.5% to 22.2%, and its estimated monthly branded searches moved from 2.4K to 8.2K.
- Across the 12 months ending September 2026, Snowball Effect’s share of searches among crowdfunding platforms in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for New Zealand crowdfunding platforms in September 2026?
2 changes
In September 2026, GoFundMe gained share of searches among crowdfunding platforms in New Zealand, from 7.6% to 22.2%.
In September 2026, Snowball Effect lost share of searches among crowdfunding platforms in New Zealand, from 2.1% to 1.6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using GoFundMe’s and Snowball Effect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GoFundMe
4 branded search terms
- gofundme
- gofundme crowdfunding
- gofundme donate
- gofundme fundraising
Snowball Effect
1 branded search term
- Snowball Effect
Other head-to-heads among crowdfunding platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.