GoFundMe vs JustGiving:Which is more popular?
In September 2026, GoFundMe had more branded searches than JustGiving among fundraising platforms in New Zealand. GoFundMe had about 8,100 branded searches, while JustGiving had 30. GoFundMe made up 43% of all fundraising platform searches we track, and JustGiving accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about fundraising platforms, JustGiving appeared in three of the five answers and GoFundMe in one. JustGiving was mentioned before GoFundMe in three out of four answers that named either.
Who do people search for more?
GoFundMe, about 270 searches for every 1 for JustGiving
Who does AI mention more?
JustGiving, mentioned in 3 of 5 answers, GoFundMe in 1
Who does AI recommend more?
JustGiving, named ahead of GoFundMe in 3 of 4 answers
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Top fundraising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, JustGiving was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. GoFundMe was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. JustGiving was listed before GoFundMe in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Givealittle1st
Raisely2nd- JustGiving3rd
Raised4th- GoFundMe5th
Donorbox6th
Fundraise Up–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Givealittle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JustGiving3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Raisely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Raised2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GoFundMe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Donorbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fundraise Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fundraising platforms
5 answers
Asked ChatGPT
“Which fundraising platform should I use in New Zealand?”
Asked ChatGPT
“What are the best fundraising platforms in New Zealand?”
Asked ChatGPT
“What's the best fundraising platform in New Zealand for raising donations?”
Searched Google, AI Overview
“fundraising platforms nz”
Searched Google, AI Overview
“online fundraising nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is GoFundMe or JustGiving more popular in search?
This chart shows how often people search Google for GoFundMe and JustGiving by name. Each line represents a brand's share of searches for all seven fundraising platforms we track, month by month, from searches in New Zealand.
Share of searches by month for GoFundMe, JustGiving. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givealittle | GoFundMe | Raisely | Donorbox | Raised | Fundraise Up | JustGiving |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 9.4% | 1.9% | 0.75% | 0.12% | 0.16% | 0.28% |
| Nov 2025 | 92.3% | 5.3% | 1.7% | 0.45% | 0.06% | 0.14% | 0.14% |
| Dec 2025 | 71.6% | 26.1% | 1.6% | 0.36% | 0.04% | 0.08% | 0.2% |
| Jan 2026 | 81.5% | 16.2% | 1.5% | 0.45% | 0.05% | 0.18% | 0.14% |
| Feb 2026 | 77.1% | 18.5% | 3.1% | 0.57% | 0.13% | 0.25% | 0.32% |
| Mar 2026 | 81.5% | 13.2% | 4% | 0.66% | 0.17% | 0.28% | 0.17% |
| Apr 2026 | 86.1% | 9.3% | 2.9% | 1% | 0.12% | 0.35% | 0.17% |
| May 2026 | 84.9% | 11.3% | 2.8% | 0.52% | 0.23% | 0.19% | 0.09% |
| Jun 2026 | 75.3% | 18.3% | 4.6% | 0.84% | 0.38% | 0.38% | 0.23% |
| Jul 2026 | 85.2% | 11.3% | 2.8% | 0.33% | 0.14% | 0.14% | 0.09% |
| Aug 2026 | 78.3% | 15.5% | 4.7% | 0.71% | 0.26% | 0.26% | 0.19% |
| Sep 2026 | 52.6% | 43% | 3.2% | 0.64% | 0.21% | 0.16% | 0.16% |
How has the GoFundMe and JustGiving comparison changed over the last 12 months?
3 findings
- GoFundMe was ahead of JustGiving in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GoFundMe’s share of searches among fundraising platforms in New Zealand moved from 9.4% to 43%, and its estimated monthly branded searches moved from 2.4K to 8.1K.
- Across the 12 months ending September 2026, JustGiving’s share of searches among fundraising platforms in New Zealand moved from 0.28% to 0.16%, and its estimated monthly branded searches moved from 70 to 30.
How did search popularity change for New Zealand fundraising platforms in September 2026?
2 changes
In September 2026, GoFundMe gained share of searches among fundraising platforms in New Zealand, from 15.5% to 43%.
Estimated monthly branded searches for JustGiving in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GoFundMe’s and JustGiving’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GoFundMe
1 branded search term
- gofundme
JustGiving
1 branded search term
- justgiving
Other head-to-heads among fundraising platforms
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