Brandwave

How popular isJustGiving?

In September 2026, people searched for JustGiving by name about 30 times in New Zealand, a 57.1% decrease from the previous year. These searches made up 0.16% of all New Zealand fundraising platform searches, placing JustGiving seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about fundraising platforms, JustGiving appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

JustGiving is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. GivealittleShare of searches 52.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GoFundMeShare of searches 43%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. RaiselyShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. DonorboxShare of searches 0.64%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. JustGivingShare of searches 0.16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top fundraising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JustGiving was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. JustGiving is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Givealittle1st
  2. Raisely2nd
  3. JustGiving3rd
  4. Raised4th
  5. GoFundMe5th
  6. Donorbox6th
  7. Fundraise Up–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Givealittle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JustGiving3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Raisely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raised2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoFundMe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Donorbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fundraise Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fundraising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fundraising platforms compete with JustGiving?

JustGiving against fundraising platforms in New Zealand, by month

Share of searches by month for Givealittle, GoFundMe, Raisely, JustGiving. The figures are in the table below the chart.

View monthly share of searches table
MonthGivealittleGoFundMeRaiselyDonorboxRaisedFundraise UpJustGiving
Oct 202587.3%9.4%1.9%0.75%0.12%0.16%0.28%
Nov 202592.3%5.3%1.7%0.45%0.06%0.14%0.14%
Dec 202571.6%26.1%1.6%0.36%0.04%0.08%0.2%
Jan 202681.5%16.2%1.5%0.45%0.05%0.18%0.14%
Feb 202677.1%18.5%3.1%0.57%0.13%0.25%0.32%
Mar 202681.5%13.2%4%0.66%0.17%0.28%0.17%
Apr 202686.1%9.3%2.9%1%0.12%0.35%0.17%
May 202684.9%11.3%2.8%0.52%0.23%0.19%0.09%
Jun 202675.3%18.3%4.6%0.84%0.38%0.38%0.23%
Jul 202685.2%11.3%2.8%0.33%0.14%0.14%0.09%
Aug 202678.3%15.5%4.7%0.71%0.26%0.26%0.19%
Sep 202652.6%43%3.2%0.64%0.21%0.16%0.16%

  1. 1.Givealittle

    52.6%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -25.7 points.

  2. 2.GoFundMe

    43%

    Held 2nd. 8.1K estimated branded searches, +237.5% vs prior month. Share +27.5 points.

  3. 3.Raisely

    3.2%

    Held 3rd. 600 estimated branded searches, -17.8% vs prior month. Share -1.5 points.

  4. 4.Donorbox

    0.64%

    Held 4th. 120 estimated branded searches, +9.1% vs prior month. Share -0.1 points.

  5. 5.Raised

    0.21%

    Moved from 6th to 5th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fundraise Up

    0.16%

    Moved from 5th to 6th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

  7. 7.JustGiving

    0.16%

    Held 7th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between JustGiving and its closest rivals

How has branded search demand for JustGiving changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JustGiving in New Zealand fell from 70 to 30.
  • Across the 12 months ending September 2026, JustGiving fell from 5th to 7th among fundraising platforms in New Zealand.

How did search popularity change for New Zealand fundraising platforms in September 2026?

6 changes

  1. In September 2026, GoFundMe gained share of searches among fundraising platforms in New Zealand, from 15.5% to 43%.

  2. In September 2026, Givealittle lost share of searches among fundraising platforms in New Zealand, from 78.3% to 52.6%.

  3. In September 2026, Raisely lost share of searches among fundraising platforms in New Zealand, from 4.7% to 3.2%.

  4. In September 2026, Raised rose from 6th to 5th among fundraising platforms in New Zealand.

  5. In September 2026, Fundraise Up fell from 5th to 6th among fundraising platforms in New Zealand.

  6. Estimated monthly branded searches for JustGiving in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are JustGiving’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using JustGiving’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • justgiving

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How the Brand Demand Index is measured

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