Brandwave

JustGiving vs Raisely:Which is more popular?

In September 2026, Raisely had more branded searches than JustGiving among fundraising platforms in New Zealand. Raisely had about 600 branded searches, while JustGiving had 30. Raisely made up 3.2% of all fundraising platform searches we track, and JustGiving accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about fundraising platforms, JustGiving appeared in three of the five answers and Raisely in two. JustGiving and Raisely were each mentioned first in two of the four answers that named either.

Among fundraising platforms in New Zealand in September 2026

Who do people search for more?

Raisely, about 20 searches for every 1 for JustGiving

Raisely 600 searchesJustGiving 30 searches

Who does AI mention more?

JustGiving, mentioned in 3 of 5 answers, Raisely in 2

JustGiving in 3 of 5Raisely in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

JustGiving first in 2Raisely first in 2

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Top fundraising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JustGiving was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Raisely was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. JustGiving and Raisely were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Givealittle1st
  2. Raisely2nd
  3. JustGiving3rd
  4. Raised4th
  5. GoFundMe5th
  6. Donorbox6th
  7. Fundraise Up–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Givealittle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JustGiving3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Raisely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raised2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoFundMe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Donorbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fundraise Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fundraising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is JustGiving or Raisely more popular in search?

This chart shows how often people search Google for JustGiving and Raisely by name. Each line represents a brand's share of searches for all seven fundraising platforms we track, month by month, from searches in New Zealand.

JustGiving and Raisely among fundraising platforms in New Zealand, by month

Share of searches by month for Raisely, JustGiving. The figures are in the table below the chart.

View monthly share of searches table
MonthGivealittleGoFundMeRaiselyDonorboxRaisedFundraise UpJustGiving
Oct 202587.3%9.4%1.9%0.75%0.12%0.16%0.28%
Nov 202592.3%5.3%1.7%0.45%0.06%0.14%0.14%
Dec 202571.6%26.1%1.6%0.36%0.04%0.08%0.2%
Jan 202681.5%16.2%1.5%0.45%0.05%0.18%0.14%
Feb 202677.1%18.5%3.1%0.57%0.13%0.25%0.32%
Mar 202681.5%13.2%4%0.66%0.17%0.28%0.17%
Apr 202686.1%9.3%2.9%1%0.12%0.35%0.17%
May 202684.9%11.3%2.8%0.52%0.23%0.19%0.09%
Jun 202675.3%18.3%4.6%0.84%0.38%0.38%0.23%
Jul 202685.2%11.3%2.8%0.33%0.14%0.14%0.09%
Aug 202678.3%15.5%4.7%0.71%0.26%0.26%0.19%
Sep 202652.6%43%3.2%0.64%0.21%0.16%0.16%

How has the JustGiving and Raisely comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fundraising platforms in September 2026?

2 changes

  1. In September 2026, Raisely lost share of searches among fundraising platforms in New Zealand, from 4.7% to 3.2%.

  2. Estimated monthly branded searches for JustGiving in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using JustGiving’s and Raisely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JustGiving

1 branded search term

  • justgiving

Raisely

2 branded search terms

  • raisely
  • raisely fundraising

How the Brand Demand Index is measured

Other head-to-heads among fundraising platforms

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