How popular isFour Square?
In September 2026, people searched for Four Square by name about 26,800 times in New Zealand, a 17.5% decrease from the previous year. These searches made up 65.5% of all New Zealand convenience store chain searches, placing Four Square first out of four chains. When we asked both ChatGPT and Google AI Overviews about convenience store chains, Four Square appeared in all answers and was the second most recommended of the four.
Four Square is the most searched of 4 competitors and the second most recommended in AI answers.
Four SquareShare of searches 65.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Night 'n DayShare of searches 31%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
On the SpotShare of searches 3.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
SuperetteShare of searches 0.07%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top convenience store chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Four Square appeared in all four answers. Four Square is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Four Square4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Night 'n Day4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- On the Spot1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Superette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about convenience store chains
4 answers
Asked ChatGPT
“Which convenience store chain should I shop at in New Zealand?”
Asked ChatGPT
“What are the best convenience store chains in New Zealand?”
Asked ChatGPT
“What's the best convenience store chain in New Zealand for quick groceries?”
Searched Google, AI Overview
“convenience store near home”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“convenience stores nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which convenience store chains compete with Four Square?
Share of searches by month for Four Square, Night 'n Day, On the Spot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Four Square | Night 'n Day | On the Spot | Superette |
|---|---|---|---|---|
| Oct 2025 | 65.9% | 31.1% | 2.9% | 0.06% |
| Nov 2025 | 70.5% | 26.8% | 2.6% | 0.05% |
| Dec 2025 | 70.4% | 27% | 2.5% | 0.03% |
| Jan 2026 | 65.9% | 30.5% | 3.6% | 0.04% |
| Feb 2026 | 68.2% | 28.7% | 3% | 0.05% |
| Mar 2026 | 66.3% | 30.3% | 3.3% | 0.05% |
| Apr 2026 | 70.2% | 27.3% | 2.5% | 0.03% |
| May 2026 | 60.3% | 36.6% | 3.1% | 0.05% |
| Jun 2026 | 63% | 34.4% | 2.5% | 0.05% |
| Jul 2026 | 65.3% | 32% | 2.7% | 0.05% |
| Aug 2026 | 62% | 34% | 3.8% | 0.14% |
| Sep 2026 | 65.5% | 31% | 3.4% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.5% | 26.5K | +16.5% | +3.5 points | |
| 2, held 2nd | 31% | 12.6K | +0.4% | -3 points | |
| 3, held 3rd | 3.4% | 1.4K | -1.4% | -0.4 points | |
| 4, held 4th | 0.07% | 30 | -40% | -0.1 points |
65.5%
Held 1st. 26.5K estimated branded searches, +16.5% vs prior month. Share +3.5 points.
31%
Held 2nd. 12.6K estimated branded searches, +0.4% vs prior month. Share -3 points.
3.4%
Held 3rd. 1.4K estimated branded searches, -1.4% vs prior month. Share -0.4 points.
0.07%
Held 4th. 30 estimated branded searches, -40% vs prior month. Share -0.1 points.
Compare popularity between Four Square and its closest rivals
Every comparison with Four Square
8 comparisons
How has branded search demand for Four Square changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Four Square in New Zealand fell from 32.5K to 26.8K.
- Across the 12 months ending September 2026, Four Square’s share of searches among convenience store chains in New Zealand peaked at 70.5% in November 2025 and was lowest at 60.3% in May 2026.
How did search popularity change for New Zealand convenience store chains in September 2026?
2 changes
In September 2026, Four Square gained share of searches among convenience store chains in New Zealand, from 62% to 65.5%.
In September 2026, Night 'n Day lost share of searches among convenience store chains in New Zealand, from 34% to 31%.
How are Four Square’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Four Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 4 four square
- cherrywood four square
- cherrywood foursquare
- four square
- four square cherrywood
- four square hillcrest
- four square man
- four square supermarket
- four square swanson
- foursquare
- the four square
Who owns Four Square?
Four Square is owned by 
Foodstuffs. Brandwave also tracks 
New World, New World Clubcard, 
PAK’nSAVE and 
Pams, owned by the same company, in New Zealand.
Do you work for Four Square? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Four Square compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Supermarkets | 6th of 8 | 1.6% | Show ranking |
| Convenience store chains | 1st of 4 | 65.5% | Shown above |
Is Four Square your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.