Brandwave

Convenience store chains in New Zealand:Which brands are most popular in search?

In August 2026, Four Square was the most searched among convenience store chains in New Zealand, with an estimated 42.2K branded searches and 61% estimated Share of Search within this set.

Share of Search, August 2026
  1. Four Square61%
  2. Night 'n Day35.6%
  3. Superette3.1%
  4. On the Spot0.38%

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Share of SearchLeaderboard

Compare the convenience and neighbourhood store chains New Zealanders pop into. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among convenience store chains in New Zealand, by month

Share of Search by month for Four Square, Night 'n Day, Superette. The figures are in the table below the chart.

View monthly share of search table
MonthFour SquareNight 'n DaySuperetteOn the Spot
Oct 202562.6%34.4%2.7%0.3%
Nov 202563.9%32.6%3.2%0.27%
Dec 202566.5%30.2%3%0.24%
Jan 202663.6%33.8%2.3%0.32%
Feb 202664.3%33.1%2.4%0.23%
Mar 202663.4%33.7%2.5%0.36%
Apr 202668.6%29%2.2%0.28%
May 202659.1%37.9%2.7%0.29%
Jun 202660.2%37%2.5%0.28%
Jul 202662.2%35%2.4%0.32%
Aug 202661%35.6%3.1%0.38%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Four Square

    61%

    held 1st · 42.2K estimated branded searches · -9.9% vs prior month · -1.2 points

  2. 2.Night 'n Day

    35.6%

    held 2nd · 24.6K estimated branded searches · -6.7% vs prior month · +0.5 points

  3. 3.Superette

    3.1%

    held 3rd · 2.1K estimated branded searches · +15.8% vs prior month · +0.6 points

  4. 4.On the Spot

    0.38%

    held 4th · 260 estimated branded searches · +8.3% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among convenience store chains in New Zealand?

In August 2026, Four Square was the most searched among convenience store chains in New Zealand, with an estimated 42.2K branded searches and 61% estimated Share of Search within this set. Night 'n Day is in 2nd place, 25.4 percentage points behind at 35.6% Share of Search.

New Zealand convenience store chains, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Four Square62.6% → 61%68.6%Apr 202659.1%May 20261st
Night 'n Day34.4% → 35.6%37.9%May 202629%Apr 20262nd
Superette2.7% → 3.1%3.2%Nov 20252.2%Apr 20263rd
On the Spot0.3% → 0.38%0.38%Aug 20260.23%Feb 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Four Square’s estimated Share of Search among convenience store chains in New Zealand decreased from 62.6% to 61%.
  • Across the 11 months ending August 2026, Night 'n Day’s estimated Share of Search among convenience store chains in New Zealand increased from 34.4% to 35.6%.
  • Across the 11 months ending August 2026, Four Square’s estimated Share of Search among convenience store chains in New Zealand peaked at 68.6% in April 2026 and was lowest at 59.1% in May 2026.
  • Across the 11 months ending August 2026, Night 'n Day’s estimated Share of Search among convenience store chains in New Zealand peaked at 37.9% in May 2026 and was lowest at 29% in April 2026.
  • Across the 11 months ending August 2026, Superette’s estimated Share of Search among convenience store chains in New Zealand peaked at 3.2% in November 2025 and was lowest at 2.2% in April 2026.
  • Across the 11 months ending August 2026, Superette and On the Spot held steady: their estimated Share of Search among convenience store chains in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand convenience store chains in August 2026?

  1. In August 2026, Superette gained estimated Share of Search among convenience store chains in New Zealand, from 2.4% to 3.1%.

  2. In August 2026, Night 'n Day gained estimated Share of Search among convenience store chains in New Zealand, from 35% to 35.6%.

  3. In August 2026, Four Square lost estimated Share of Search among convenience store chains in New Zealand, from 62.2% to 61%.

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