How popular isOn the Spot in search?
In August 2026, there were an estimated 260 branded searches for On the Spot in New Zealand which is up 8.3% over the last 11 months. On the Spot holds 0.38% estimated Share of Search among New Zealand convenience store chains and is ranked 4th of 4 competitors for search popularity.
Four Square61%
Night 'n Day35.6%
Superette3.1%
On the Spot0.38%
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Which convenience store chains compete with On the Spot?
Share of Search by month for Four Square, Night 'n Day, Superette, On the Spot. The figures are in the table below the chart.
View monthly share of search table
| Month | Four Square | Night 'n Day | Superette | On the Spot |
|---|---|---|---|---|
| Oct 2025 | 62.6% | 34.4% | 2.7% | 0.3% |
| Nov 2025 | 63.9% | 32.6% | 3.2% | 0.27% |
| Dec 2025 | 66.5% | 30.2% | 3% | 0.24% |
| Jan 2026 | 63.6% | 33.8% | 2.3% | 0.32% |
| Feb 2026 | 64.3% | 33.1% | 2.4% | 0.23% |
| Mar 2026 | 63.4% | 33.7% | 2.5% | 0.36% |
| Apr 2026 | 68.6% | 29% | 2.2% | 0.28% |
| May 2026 | 59.1% | 37.9% | 2.7% | 0.29% |
| Jun 2026 | 60.2% | 37% | 2.5% | 0.28% |
| Jul 2026 | 62.2% | 35% | 2.4% | 0.32% |
| Aug 2026 | 61% | 35.6% | 3.1% | 0.38% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 42.2K | -9.9% | -1.2 points | |
| 2, held 2nd | 35.6% | 24.6K | -6.7% | +0.5 points | |
| 3, held 3rd | 3.1% | 2.1K | +15.8% | +0.6 points | |
| 4, held 4th | 0.38% | 260 | +8.3% | +0.1 points |
61%
held 1st · 42.2K estimated branded searches · -9.9% vs prior month · -1.2 points
35.6%
held 2nd · 24.6K estimated branded searches · -6.7% vs prior month · +0.5 points
3.1%
held 3rd · 2.1K estimated branded searches · +15.8% vs prior month · +0.6 points
0.38%
held 4th · 260 estimated branded searches · +8.3% vs prior month · +0.1 points
Compare search popularity between On the Spot and its closest rivals
How has branded search demand for On the Spot changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for On the Spot in New Zealand rose from 240 to 260.
- Across the 11 months ending August 2026, On the Spot’s estimated Share of Search among convenience store chains in New Zealand held steady, from 0.3% to 0.38%.
How did search popularity change for New Zealand convenience store chains in August 2026?
3 changes
In August 2026, Superette gained estimated Share of Search among convenience store chains in New Zealand, from 2.4% to 3.1%.
In August 2026, Night 'n Day gained estimated Share of Search among convenience store chains in New Zealand, from 35% to 35.6%.
In August 2026, Four Square lost estimated Share of Search among convenience store chains in New Zealand, from 62.2% to 61%.
How is On the Spot measured?
Brandwave collects information about searches that people make online using On the Spot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- on the spot dairy
- on the spot near me
- on the spot store
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Is On the Spot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.