On the Spot vs Superette:Which is more popular by branded search in New Zealand?
In August 2026, Superette had more branded searches than On the Spot among convenience store chains in New Zealand. Superette was estimated to have 2.1K branded searches compared to On the Spot’s 260, and held a 3.1% Share of Search versus On the Spot’s 0.38%.
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Which is more popular in search, On the Spot or Superette?
Compare the convenience and neighbourhood store chains New Zealanders pop into. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Superette, On the Spot. The figures are in the table below the chart.
View monthly share of search table
| Month | Four Square | Night 'n Day | Superette | On the Spot |
|---|---|---|---|---|
| Oct 2025 | 62.6% | 34.4% | 2.7% | 0.3% |
| Nov 2025 | 63.9% | 32.6% | 3.2% | 0.27% |
| Dec 2025 | 66.5% | 30.2% | 3% | 0.24% |
| Jan 2026 | 63.6% | 33.8% | 2.3% | 0.32% |
| Feb 2026 | 64.3% | 33.1% | 2.4% | 0.23% |
| Mar 2026 | 63.4% | 33.7% | 2.5% | 0.36% |
| Apr 2026 | 68.6% | 29% | 2.2% | 0.28% |
| May 2026 | 59.1% | 37.9% | 2.7% | 0.29% |
| Jun 2026 | 60.2% | 37% | 2.5% | 0.28% |
| Jul 2026 | 62.2% | 35% | 2.4% | 0.32% |
| Aug 2026 | 61% | 35.6% | 3.1% | 0.38% |
| Sep 2026 | — | — | — | — |
How has the On the Spot and Superette comparison changed over the last 12 months?
3 findings
- Superette was ahead of On the Spot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, On the Spot’s estimated Share of Search among convenience store chains in New Zealand moved from 0.3% to 0.38%, and its estimated monthly branded searches moved from 240 to 260.
- Across the 11 months ending August 2026, Superette’s estimated Share of Search among convenience store chains in New Zealand moved from 2.7% to 3.1%, and its estimated monthly branded searches held steady at 2.1K.
How did search popularity change for New Zealand convenience store chains in August 2026?
1 change
In August 2026, Superette gained estimated Share of Search among convenience store chains in New Zealand, from 2.4% to 3.1%.
How each brand is measured
Brandwave collects information about searches that people make online using On the Spot’s and Superette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
On the Spot
3 branded search terms
- on the spot dairy
- on the spot near me
- on the spot store
Superette
3 branded search terms
- superette dairy
- superette near me
- superette store
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.