How popular isNight 'n Day in search?
In August 2026, there were an estimated 24.6K branded searches for Night 'n Day in New Zealand which is down 9.3% over the last 11 months. Night 'n Day holds 35.6% estimated Share of Search among New Zealand convenience store chains and is ranked 2nd of 4 competitors for search popularity.
Four Square61%
Night 'n Day35.6%
Superette3.1%
On the Spot0.38%
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Which convenience store chains compete with Night 'n Day?
Share of Search by month for Four Square, Night 'n Day, Superette. The figures are in the table below the chart.
View monthly share of search table
| Month | Four Square | Night 'n Day | Superette | On the Spot |
|---|---|---|---|---|
| Oct 2025 | 62.6% | 34.4% | 2.7% | 0.3% |
| Nov 2025 | 63.9% | 32.6% | 3.2% | 0.27% |
| Dec 2025 | 66.5% | 30.2% | 3% | 0.24% |
| Jan 2026 | 63.6% | 33.8% | 2.3% | 0.32% |
| Feb 2026 | 64.3% | 33.1% | 2.4% | 0.23% |
| Mar 2026 | 63.4% | 33.7% | 2.5% | 0.36% |
| Apr 2026 | 68.6% | 29% | 2.2% | 0.28% |
| May 2026 | 59.1% | 37.9% | 2.7% | 0.29% |
| Jun 2026 | 60.2% | 37% | 2.5% | 0.28% |
| Jul 2026 | 62.2% | 35% | 2.4% | 0.32% |
| Aug 2026 | 61% | 35.6% | 3.1% | 0.38% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 42.2K | -9.9% | -1.2 points | |
| 2, held 2nd | 35.6% | 24.6K | -6.7% | +0.5 points | |
| 3, held 3rd | 3.1% | 2.1K | +15.8% | +0.6 points | |
| 4, held 4th | 0.38% | 260 | +8.3% | +0.1 points |
61%
held 1st · 42.2K estimated branded searches · -9.9% vs prior month · -1.2 points
35.6%
held 2nd · 24.6K estimated branded searches · -6.7% vs prior month · +0.5 points
3.1%
held 3rd · 2.1K estimated branded searches · +15.8% vs prior month · +0.6 points
0.38%
held 4th · 260 estimated branded searches · +8.3% vs prior month · +0.1 points
Compare search popularity between Night 'n Day and its closest rivals
How has branded search demand for Night 'n Day changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Night 'n Day in New Zealand fell from 27.1K to 24.6K.
- Across the 11 months ending August 2026, Night 'n Day’s estimated Share of Search among convenience store chains in New Zealand increased from 34.4% to 35.6%.
- Across the 11 months ending August 2026, Night 'n Day’s estimated Share of Search among convenience store chains in New Zealand peaked at 37.9% in May 2026 and was lowest at 29% in April 2026.
How did search popularity change for New Zealand convenience store chains in August 2026?
3 changes
In August 2026, Superette gained estimated Share of Search among convenience store chains in New Zealand, from 2.4% to 3.1%.
In August 2026, Night 'n Day gained estimated Share of Search among convenience store chains in New Zealand, from 35% to 35.6%.
In August 2026, Four Square lost estimated Share of Search among convenience store chains in New Zealand, from 62.2% to 61%.
Which supermarkets compete with Night 'n Day?
Share of Search by month for Woolworths, PAK’nSAVE, New World, Costco, FreshChoice, Four Square, Night 'n Day. The figures are in the table below the chart.
View monthly share of search table
| Month | Woolworths | PAK’nSAVE | New World | Costco | FreshChoice | Four Square | Night 'n Day | SuperValue |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 34.7% | 19.5% | 5.8% | 3.2% | 2.6% | 1.4% | 0.1% |
| Nov 2025 | 34.7% | 32.7% | 18.4% | 6.5% | 3% | 3.1% | 1.6% | 0.08% |
| Dec 2025 | 33.5% | 31.6% | 21.7% | 5.4% | 2.9% | 3.4% | 1.5% | 0.1% |
| Jan 2026 | 34.5% | 32.5% | 18.3% | 5.6% | 3.7% | 3.5% | 1.9% | 0.1% |
| Feb 2026 | 35.8% | 29.7% | 20.4% | 5% | 3.3% | 3.8% | 2% | 0.07% |
| Mar 2026 | 33.3% | 31.5% | 21.6% | 5.7% | 2.9% | 3.2% | 1.7% | 0.08% |
| Apr 2026 | 33.8% | 31.9% | 18% | 7% | 3.6% | 4% | 1.7% | 0.1% |
| May 2026 | 34.1% | 31% | 20.5% | 6.8% | 3.4% | 2.6% | 1.6% | 0.09% |
| Jun 2026 | 34.1% | 33.5% | 18.1% | 6.5% | 3.6% | 2.6% | 1.6% | 0.08% |
| Jul 2026 | 32.4% | 31.8% | 21% | 7.1% | 3.4% | 2.7% | 1.5% | 0.06% |
| Aug 2026 | 35.7% | 30.6% | 20.2% | 6.5% | 3.3% | 2.3% | 1.3% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.7% | 653K | +14.2% | +3.2 points | |
| 2, held 2nd | 30.6% | 561K | +0.02% | -1.2 points | |
| 3, held 3rd | 20.2% | 370K | -0.13% | -0.8 points | |
| 4, held 4th | 6.5% | 119K | -4.9% | -0.6 points | |
| 5, held 5th | 3.3% | 60.9K | +0.21% | -0.1 points | |
| 6, held 6th | 2.3% | 42.2K | -9.9% | -0.4 points | |
| 7, held 7th | 1.3% | 24.6K | -6.7% | -0.2 points | |
| 8, held 8th | 0.07% | 1.4K | +28.3% | 0 points |
35.7%
held 1st · 653K estimated branded searches · +14.2% vs prior month · +3.2 points
30.6%
held 2nd · 561K estimated branded searches · +0.02% vs prior month · -1.2 points
20.2%
held 3rd · 370K estimated branded searches · -0.13% vs prior month · -0.8 points
4.
Costco6.5%
held 4th · 119K estimated branded searches · -4.9% vs prior month · -0.6 points
3.3%
held 5th · 60.9K estimated branded searches · +0.21% vs prior month · -0.1 points
2.3%
held 6th · 42.2K estimated branded searches · -9.9% vs prior month · -0.4 points
1.3%
held 7th · 24.6K estimated branded searches · -6.7% vs prior month · -0.2 points
0.07%
held 8th · 1.4K estimated branded searches · +28.3% vs prior month · 0 points
Compare search popularity between Night 'n Day and its closest rivals
How has branded search demand for Night 'n Day changed in New Zealand over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Night 'n Day’s estimated Share of Search among supermarkets in New Zealand held steady, from 1.4% to 1.3%.
How did search popularity change for New Zealand supermarkets in August 2026?
6 changes
In August 2026, Woolworths gained estimated Share of Search among supermarkets in New Zealand, from 32.4% to 35.7%.
In August 2026, PAK’nSAVE lost estimated Share of Search among supermarkets in New Zealand, from 31.8% to 30.6%.
In August 2026, New World lost estimated Share of Search among supermarkets in New Zealand, from 21% to 20.2%.
In August 2026, Costco lost estimated Share of Search among supermarkets in New Zealand, from 7.1% to 6.5%.
Estimated monthly branded searches for SuperValue in New Zealand fell 30.3% over 11 measured months, from 1.9K to 1.4K in August 2026.
Estimated monthly branded searches for Four Square in New Zealand fell 14.5% over 11 measured months, from 49.4K to 42.2K in August 2026.
How is Night 'n Day measured?
Brandwave collects information about searches that people make online using Night 'n Day’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- night n day
- night n day alexandra
- night n day church street
- night n day courtenay place
- night n day cuba
- night n day cuba street
- night n day deals
- night n day east tamaki
- night n day gore
- night n day hagley
- night n day henderson
- night n day kaikorai valley
- night n day milton
- night n day near me
- night n day new zealand
- night n day nz
- night n day octagon
- night n day shotover
- night n day store
- night n day tahuna
- night n day taranaki street
- nightnday co nz
- nightnday near me
- nightnday nz
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