Four Square vs On the Spot:Which is more popular by branded search in New Zealand?
In August 2026, Four Square had more branded searches than On the Spot among convenience store chains in New Zealand. Four Square was estimated to have 42.2K branded searches compared to On the Spot’s 260, and held a 61% Share of Search versus On the Spot’s 0.38%.
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Which is more popular in search, Four Square or On the Spot?
Compare the convenience and neighbourhood store chains New Zealanders pop into. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Four Square, On the Spot. The figures are in the table below the chart.
View monthly share of search table
| Month | Four Square | Night 'n Day | Superette | On the Spot |
|---|---|---|---|---|
| Oct 2025 | 62.6% | 34.4% | 2.7% | 0.3% |
| Nov 2025 | 63.9% | 32.6% | 3.2% | 0.27% |
| Dec 2025 | 66.5% | 30.2% | 3% | 0.24% |
| Jan 2026 | 63.6% | 33.8% | 2.3% | 0.32% |
| Feb 2026 | 64.3% | 33.1% | 2.4% | 0.23% |
| Mar 2026 | 63.4% | 33.7% | 2.5% | 0.36% |
| Apr 2026 | 68.6% | 29% | 2.2% | 0.28% |
| May 2026 | 59.1% | 37.9% | 2.7% | 0.29% |
| Jun 2026 | 60.2% | 37% | 2.5% | 0.28% |
| Jul 2026 | 62.2% | 35% | 2.4% | 0.32% |
| Aug 2026 | 61% | 35.6% | 3.1% | 0.38% |
| Sep 2026 | — | — | — | — |
How has the Four Square and On the Spot comparison changed over the last 12 months?
3 findings
- Four Square was ahead of On the Spot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Four Square’s estimated Share of Search among convenience store chains in New Zealand moved from 62.6% to 61%, and its estimated monthly branded searches moved from 49.4K to 42.2K.
- Across the 11 months ending August 2026, On the Spot’s estimated Share of Search among convenience store chains in New Zealand moved from 0.3% to 0.38%, and its estimated monthly branded searches moved from 240 to 260.
How did search popularity change for New Zealand convenience store chains in August 2026?
1 change
In August 2026, Four Square lost estimated Share of Search among convenience store chains in New Zealand, from 62.2% to 61%.
How each brand is measured
Brandwave collects information about searches that people make online using Four Square’s and On the Spot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Four Square
28 branded search terms
- 4 four square
- cape view four square
- cherrywood four square
- cherrywood foursquare
- edmund road four square
- four square
- four square cherrywood
- four square edmund road
- four square golden sands
- four square heaphy terrace
- four square hillcrest
- four square man
- four square marsden cove
- four square near me
- four square new zealand
- four square nz
- four square online
- four square red beach
- four square shop
- four square supermarket
- four square swanson
- four square the lakes
- foursquare
- foursquare co nz
- foursquare near me
- foursquare nz
- marsden cove four square
- the four square
On the Spot
3 branded search terms
- on the spot dairy
- on the spot near me
- on the spot store
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