Brandwave

How popular isOn the Spot?

In September 2026, people searched for On the Spot by name about 1,390 times in New Zealand, about the same as the previous year. These searches made up 3.4% of all New Zealand convenience store chain searches, placing On the Spot third out of four chains. When we asked both ChatGPT and Google AI Overviews about convenience store chains, On the Spot appeared in one of the four answers and was the third most recommended of the four.

Search and AI answers in September 2026

On the Spot is the third most searched of 4 competitors and the third most recommended in AI answers.

  1. Four SquareShare of searches 65.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Night 'n DayShare of searches 31%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. On the SpotShare of searches 3.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  4. SuperetteShare of searches 0.07%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top convenience store chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, On the Spot was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. On the Spot is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Night 'n Day1st
  2. Four Square2nd
  3. On the Spot3rd
  4. Superette–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Four Square4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Night 'n Day4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • On the Spot1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Superette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about convenience store chains

4 answers

  • Asked ChatGPT

    “Which convenience store chain should I shop at in New Zealand?”

    1. 1Night 'n Day
    2. 2Four Square

  • Asked ChatGPT

    “What are the best convenience store chains in New Zealand?”

    1. 1Night 'n Day
    2. 2Four Square

  • Asked ChatGPT

    “What's the best convenience store chain in New Zealand for quick groceries?”

    1. 1Four Square
    2. 2Night 'n Day

  • Searched Google, AI Overview

    “convenience store near home”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “convenience stores nz”

    1. 1Night 'n Day
    2. 2On the Spot
    3. 3Four Square

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which convenience store chains compete with On the Spot?

On the Spot against convenience store chains in New Zealand, by month

Share of searches by month for Four Square, Night 'n Day, On the Spot. The figures are in the table below the chart.

View monthly share of searches table
MonthFour SquareNight 'n DayOn the SpotSuperette
Oct 202565.9%31.1%2.9%0.06%
Nov 202570.5%26.8%2.6%0.05%
Dec 202570.4%27%2.5%0.03%
Jan 202665.9%30.5%3.6%0.04%
Feb 202668.2%28.7%3%0.05%
Mar 202666.3%30.3%3.3%0.05%
Apr 202670.2%27.3%2.5%0.03%
May 202660.3%36.6%3.1%0.05%
Jun 202663%34.4%2.5%0.05%
Jul 202665.3%32%2.7%0.05%
Aug 202662%34%3.8%0.14%
Sep 202665.5%31%3.4%0.07%

  1. 1.Four Square

    65.5%

    Held 1st. 26.5K estimated branded searches, +16.5% vs prior month. Share +3.5 points.

  2. 2.Night 'n Day

    31%

    Held 2nd. 12.6K estimated branded searches, +0.4% vs prior month. Share -3 points.

  3. 3.On the Spot

    3.4%

    Held 3rd. 1.4K estimated branded searches, -1.4% vs prior month. Share -0.4 points.

  4. 4.Superette

    0.07%

    Held 4th. 30 estimated branded searches, -40% vs prior month. Share -0.1 points.

Compare popularity between On the Spot and its closest rivals

Every comparison with On the Spot

2 comparisons

How has branded search demand for On the Spot changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for On the Spot in New Zealand held steady at 1.4K.
  • Across the 12 months ending September 2026, On the Spot’s share of searches among convenience store chains in New Zealand increased from 2.9% to 3.4%.
  • Across the 12 months ending September 2026, On the Spot’s share of searches among convenience store chains in New Zealand peaked at 3.8% in August 2026 and was lowest at 2.5% in April 2026.

How did search popularity change for New Zealand convenience store chains in September 2026?

2 changes

  1. In September 2026, Four Square gained share of searches among convenience store chains in New Zealand, from 62% to 65.5%.

  2. In September 2026, Night 'n Day lost share of searches among convenience store chains in New Zealand, from 34% to 31%.

How are On the Spot’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using On the Spot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • on the spot
  • on the spot dairy

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How the Brand Demand Index is measured

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