Four Square vs Night 'n Day:Which is more popular by branded search in New Zealand?
In August 2026, Four Square had more branded searches than Night 'n Day among convenience store chains in New Zealand. Four Square was estimated to have 42.2K branded searches compared to Night 'n Day’s 24.6K, and held a 61% Share of Search versus Night 'n Day’s 35.6%.
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Which is more popular in search, Four Square or Night 'n Day?
Compare the convenience and neighbourhood store chains New Zealanders pop into. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Four Square, Night 'n Day. The figures are in the table below the chart.
View monthly share of search table
| Month | Four Square | Night 'n Day | Superette | On the Spot |
|---|---|---|---|---|
| Oct 2025 | 62.6% | 34.4% | 2.7% | 0.3% |
| Nov 2025 | 63.9% | 32.6% | 3.2% | 0.27% |
| Dec 2025 | 66.5% | 30.2% | 3% | 0.24% |
| Jan 2026 | 63.6% | 33.8% | 2.3% | 0.32% |
| Feb 2026 | 64.3% | 33.1% | 2.4% | 0.23% |
| Mar 2026 | 63.4% | 33.7% | 2.5% | 0.36% |
| Apr 2026 | 68.6% | 29% | 2.2% | 0.28% |
| May 2026 | 59.1% | 37.9% | 2.7% | 0.29% |
| Jun 2026 | 60.2% | 37% | 2.5% | 0.28% |
| Jul 2026 | 62.2% | 35% | 2.4% | 0.32% |
| Aug 2026 | 61% | 35.6% | 3.1% | 0.38% |
| Sep 2026 | — | — | — | — |
How has the Four Square and Night 'n Day comparison changed over the last 12 months?
3 findings
- Four Square was ahead of Night 'n Day in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Four Square’s estimated Share of Search among convenience store chains in New Zealand moved from 62.6% to 61%, and its estimated monthly branded searches moved from 49.4K to 42.2K.
- Across the 11 months ending August 2026, Night 'n Day’s estimated Share of Search among convenience store chains in New Zealand moved from 34.4% to 35.6%, and its estimated monthly branded searches moved from 27.1K to 24.6K.
How did search popularity change for New Zealand convenience store chains in August 2026?
2 changes
In August 2026, Night 'n Day gained estimated Share of Search among convenience store chains in New Zealand, from 35% to 35.6%.
In August 2026, Four Square lost estimated Share of Search among convenience store chains in New Zealand, from 62.2% to 61%.
How each brand is measured
Brandwave collects information about searches that people make online using Four Square’s and Night 'n Day’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Four Square
28 branded search terms
- 4 four square
- cape view four square
- cherrywood four square
- cherrywood foursquare
- edmund road four square
- four square
- four square cherrywood
- four square edmund road
- four square golden sands
- four square heaphy terrace
- four square hillcrest
- four square man
- four square marsden cove
- four square near me
- four square new zealand
- four square nz
- four square online
- four square red beach
- four square shop
- four square supermarket
- four square swanson
- four square the lakes
- foursquare
- foursquare co nz
- foursquare near me
- foursquare nz
- marsden cove four square
- the four square
Night 'n Day
24 branded search terms
- night n day
- night n day alexandra
- night n day church street
- night n day courtenay place
- night n day cuba
- night n day cuba street
- night n day deals
- night n day east tamaki
- night n day gore
- night n day hagley
- night n day henderson
- night n day kaikorai valley
- night n day milton
- night n day near me
- night n day new zealand
- night n day nz
- night n day octagon
- night n day shotover
- night n day store
- night n day tahuna
- night n day taranaki street
- nightnday co nz
- nightnday near me
- nightnday nz
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