How popular isExpressVPN in search?
In August 2026, there were an estimated 300 branded searches for ExpressVPN in New Zealand which is up 15.4% over the last 11 months. ExpressVPN holds 2.6% estimated Share of Search among New Zealand VPN services and is ranked 3rd of 5 competitors for search popularity.
NordVPN72.8%
Surfshark22.4%
ExpressVPN2.6%
CyberGhost2.1%
Proton VPN0.09%
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Which VPN services compete with ExpressVPN?
Share of Search by month for NordVPN, Surfshark, ExpressVPN, CyberGhost. The figures are in the table below the chart.
View monthly share of search table
| Month | NordVPN | Surfshark | ExpressVPN | CyberGhost | Proton VPN |
|---|---|---|---|---|---|
| Oct 2025 | 72% | 22.6% | 1.9% | 3.5% | 0.07% |
| Nov 2025 | 71.7% | 22.4% | 2.1% | 3.7% | 0.14% |
| Dec 2025 | 71.8% | 22.8% | 2.3% | 3% | 0.15% |
| Jan 2026 | 72.5% | 22% | 2.5% | 2.9% | 0.14% |
| Feb 2026 | 75.1% | 19.7% | 2.5% | 2.5% | 0.15% |
| Mar 2026 | 76.1% | 19% | 2.3% | 2.5% | 0.15% |
| Apr 2026 | 75.3% | 19.9% | 2.6% | 2.1% | 0.15% |
| May 2026 | 75.3% | 19.4% | 2.7% | 2.5% | 0.15% |
| Jun 2026 | 76% | 18.8% | 2.6% | 2.5% | 0.06% |
| Jul 2026 | 75.8% | 18.6% | 3.4% | 2.1% | 0.14% |
| Aug 2026 | 72.8% | 22.4% | 2.6% | 2.1% | 0.09% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.8% | 8.3K | -22.5% | -3 points | |
| 2, held 2nd | 22.4% | 2.6K | -2.7% | +3.8 points | |
| 3, held 3rd | 2.6% | 300 | -37.5% | -0.8 points | |
| 4, held 4th | 2.1% | 240 | -17.2% | +0.1 points | |
| 5, held 5th | 0.09% | 10 | -50% | -0.1 points |
1.
NordVPN72.8%
held 1st · 8.3K estimated branded searches · -22.5% vs prior month · -3 points
22.4%
held 2nd · 2.6K estimated branded searches · -2.7% vs prior month · +3.8 points
2.6%
held 3rd · 300 estimated branded searches · -37.5% vs prior month · -0.8 points
2.1%
held 4th · 240 estimated branded searches · -17.2% vs prior month · +0.1 points
0.09%
held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points
Compare search popularity between ExpressVPN and its closest rivals
How has branded search demand for ExpressVPN changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ExpressVPN in New Zealand rose from 260 to 300.
- Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services in New Zealand increased from 1.9% to 2.6%.
- Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services in New Zealand peaked at 3.4% in July 2026 and was lowest at 1.9% in October 2025.
- Across the 11 months ending August 2026, ExpressVPN rose from 4th to 3rd among VPN services in New Zealand.
How did search popularity change for New Zealand VPN services in August 2026?
4 changes
In August 2026, Surfshark gained estimated Share of Search among VPN services in New Zealand, from 18.6% to 22.4%.
In August 2026, NordVPN lost estimated Share of Search among VPN services in New Zealand, from 75.8% to 72.8%.
In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.
Estimated monthly branded searches for CyberGhost in New Zealand fell 51% over 11 measured months, from 490 to 240 in August 2026.
How is ExpressVPN measured?
Brandwave collects information about searches that people make online using ExpressVPN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- expressvpn app
- expressvpn com
- expressvpn cost
- expressvpn free trial
- expressvpn near me
- expressvpn new zealand
- expressvpn nz
- expressvpn online
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Is ExpressVPN your brand?
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