How popular isSurfshark in search?
In August 2026, there were an estimated 2.6K branded searches for Surfshark in New Zealand which is down 18.7% over the last 11 months. Surfshark holds 22.4% estimated Share of Search among New Zealand VPN services and is ranked 2nd of 5 competitors for search popularity.
NordVPN72.8%
Surfshark22.4%
ExpressVPN2.6%
CyberGhost2.1%
Proton VPN0.09%
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Which VPN services compete with Surfshark?
Share of Search by month for NordVPN, Surfshark, ExpressVPN, CyberGhost. The figures are in the table below the chart.
View monthly share of search table
| Month | NordVPN | Surfshark | ExpressVPN | CyberGhost | Proton VPN |
|---|---|---|---|---|---|
| Oct 2025 | 72% | 22.6% | 1.9% | 3.5% | 0.07% |
| Nov 2025 | 71.7% | 22.4% | 2.1% | 3.7% | 0.14% |
| Dec 2025 | 71.8% | 22.8% | 2.3% | 3% | 0.15% |
| Jan 2026 | 72.5% | 22% | 2.5% | 2.9% | 0.14% |
| Feb 2026 | 75.1% | 19.7% | 2.5% | 2.5% | 0.15% |
| Mar 2026 | 76.1% | 19% | 2.3% | 2.5% | 0.15% |
| Apr 2026 | 75.3% | 19.9% | 2.6% | 2.1% | 0.15% |
| May 2026 | 75.3% | 19.4% | 2.7% | 2.5% | 0.15% |
| Jun 2026 | 76% | 18.8% | 2.6% | 2.5% | 0.06% |
| Jul 2026 | 75.8% | 18.6% | 3.4% | 2.1% | 0.14% |
| Aug 2026 | 72.8% | 22.4% | 2.6% | 2.1% | 0.09% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.8% | 8.3K | -22.5% | -3 points | |
| 2, held 2nd | 22.4% | 2.6K | -2.7% | +3.8 points | |
| 3, held 3rd | 2.6% | 300 | -37.5% | -0.8 points | |
| 4, held 4th | 2.1% | 240 | -17.2% | +0.1 points | |
| 5, held 5th | 0.09% | 10 | -50% | -0.1 points |
1.
NordVPN72.8%
held 1st · 8.3K estimated branded searches · -22.5% vs prior month · -3 points
22.4%
held 2nd · 2.6K estimated branded searches · -2.7% vs prior month · +3.8 points
2.6%
held 3rd · 300 estimated branded searches · -37.5% vs prior month · -0.8 points
2.1%
held 4th · 240 estimated branded searches · -17.2% vs prior month · +0.1 points
0.09%
held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points
Compare search popularity between Surfshark and its closest rivals
How has branded search demand for Surfshark changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Surfshark in New Zealand fell from 3.1K to 2.6K.
- Across the 11 months ending August 2026, Surfshark’s estimated Share of Search among VPN services in New Zealand peaked at 22.8% in December 2025 and was lowest at 18.6% in July 2026.
How did search popularity change for New Zealand VPN services in August 2026?
4 changes
In August 2026, Surfshark gained estimated Share of Search among VPN services in New Zealand, from 18.6% to 22.4%.
In August 2026, NordVPN lost estimated Share of Search among VPN services in New Zealand, from 75.8% to 72.8%.
In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.
Estimated monthly branded searches for CyberGhost in New Zealand fell 51% over 11 measured months, from 490 to 240 in August 2026.
How is Surfshark measured?
Brandwave collects information about searches that people make online using Surfshark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- surfshark
- surfshark app
- surfshark com
- surfshark free trial
- surfshark new zealand
- surfshark nz
- surfshark online
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Is Surfshark your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.