Brandwave

VPN services in New Zealand:Which brands are most popular in search?

In August 2026, NordVPN was the most searched among VPN services in New Zealand, with an estimated 8.3K branded searches and 72.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. NordVPN72.8%
  2. Surfshark22.4%
  3. ExpressVPN2.6%
  4. CyberGhost2.1%
  5. Proton VPN0.09%

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Share of SearchLeaderboard

Compare the VPN services New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among VPN services in New Zealand, by month

Share of Search by month for NordVPN, Surfshark, ExpressVPN, CyberGhost. The figures are in the table below the chart.

View monthly share of search table
MonthNordVPNSurfsharkExpressVPNCyberGhostProton VPN
Oct 202572%22.6%1.9%3.5%0.07%
Nov 202571.7%22.4%2.1%3.7%0.14%
Dec 202571.8%22.8%2.3%3%0.15%
Jan 202672.5%22%2.5%2.9%0.14%
Feb 202675.1%19.7%2.5%2.5%0.15%
Mar 202676.1%19%2.3%2.5%0.15%
Apr 202675.3%19.9%2.6%2.1%0.15%
May 202675.3%19.4%2.7%2.5%0.15%
Jun 202676%18.8%2.6%2.5%0.06%
Jul 202675.8%18.6%3.4%2.1%0.14%
Aug 202672.8%22.4%2.6%2.1%0.09%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.NordVPN

    72.8%

    held 1st · 8.3K estimated branded searches · -22.5% vs prior month · -3 points

  2. 2.Surfshark

    22.4%

    held 2nd · 2.6K estimated branded searches · -2.7% vs prior month · +3.8 points

  3. 3.ExpressVPN

    2.6%

    held 3rd · 300 estimated branded searches · -37.5% vs prior month · -0.8 points

  4. 4.CyberGhost

    2.1%

    held 4th · 240 estimated branded searches · -17.2% vs prior month · +0.1 points

  5. 5.Proton VPN

    0.09%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among VPN services in New Zealand?

In August 2026, NordVPN was the most searched among VPN services in New Zealand, with an estimated 8.3K branded searches and 72.8% estimated Share of Search within this set. Surfshark is in 2nd place, 50.4 percentage points behind at 22.4% Share of Search.

New Zealand VPN services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
NordVPN72% → 72.8%76.1%Mar 202671.7%Nov 20251st
Surfshark22.6% → 22.4%22.8%Dec 202518.6%Jul 20262nd
ExpressVPN1.9% → 2.6%3.4%Jul 20261.9%Oct 20254th → 3rd
CyberGhost3.5% → 2.1%3.7%Nov 20252.1%Jul 20263rd → 4th
Proton VPN0.07% → 0.09%0.15%Apr 20260.06%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services in New Zealand increased from 72% to 72.8%.
  • Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services in New Zealand increased from 1.9% to 2.6%.
  • Across the 11 months ending August 2026, CyberGhost’s estimated Share of Search among VPN services in New Zealand decreased from 3.5% to 2.1%.
  • Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services in New Zealand peaked at 76.1% in March 2026 and was lowest at 71.7% in November 2025.
  • Across the 11 months ending August 2026, Surfshark’s estimated Share of Search among VPN services in New Zealand peaked at 22.8% in December 2025 and was lowest at 18.6% in July 2026.
  • Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services in New Zealand peaked at 3.4% in July 2026 and was lowest at 1.9% in October 2025.
  • Across the 11 months ending August 2026, CyberGhost’s estimated Share of Search among VPN services in New Zealand peaked at 3.7% in November 2025 and was lowest at 2.1% in July 2026.
  • Across the 11 months ending August 2026, ExpressVPN rose from 4th to 3rd among VPN services in New Zealand.
  • Across the 11 months ending August 2026, CyberGhost fell from 3rd to 4th among VPN services in New Zealand.
  • Across the 11 months ending August 2026, Surfshark and Proton VPN held steady: their estimated Share of Search among VPN services in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand VPN services in August 2026?

  1. In August 2026, Surfshark gained estimated Share of Search among VPN services in New Zealand, from 18.6% to 22.4%.

  2. In August 2026, NordVPN lost estimated Share of Search among VPN services in New Zealand, from 75.8% to 72.8%.

  3. In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.

  4. Estimated monthly branded searches for CyberGhost in New Zealand fell 51% over 11 measured months, from 490 to 240 in August 2026.

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