CyberGhost vs ExpressVPN:Which is more popular by branded search in New Zealand?
In August 2026, ExpressVPN had more branded searches than CyberGhost among VPN services in New Zealand. ExpressVPN was estimated to have 300 branded searches compared to CyberGhost’s 240, and held a 2.6% Share of Search versus CyberGhost’s 2.1%.
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Which is more popular in search, CyberGhost or ExpressVPN?
Compare the VPN services New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ExpressVPN, CyberGhost. The figures are in the table below the chart.
View monthly share of search table
| Month | NordVPN | Surfshark | ExpressVPN | CyberGhost | Proton VPN |
|---|---|---|---|---|---|
| Oct 2025 | 72% | 22.6% | 1.9% | 3.5% | 0.07% |
| Nov 2025 | 71.7% | 22.4% | 2.1% | 3.7% | 0.14% |
| Dec 2025 | 71.8% | 22.8% | 2.3% | 3% | 0.15% |
| Jan 2026 | 72.5% | 22% | 2.5% | 2.9% | 0.14% |
| Feb 2026 | 75.1% | 19.7% | 2.5% | 2.5% | 0.15% |
| Mar 2026 | 76.1% | 19% | 2.3% | 2.5% | 0.15% |
| Apr 2026 | 75.3% | 19.9% | 2.6% | 2.1% | 0.15% |
| May 2026 | 75.3% | 19.4% | 2.7% | 2.5% | 0.15% |
| Jun 2026 | 76% | 18.8% | 2.6% | 2.5% | 0.06% |
| Jul 2026 | 75.8% | 18.6% | 3.4% | 2.1% | 0.14% |
| Aug 2026 | 72.8% | 22.4% | 2.6% | 2.1% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the CyberGhost and ExpressVPN comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: ExpressVPN took it in April 2026.
- Across the 11 months ending August 2026, CyberGhost’s estimated Share of Search among VPN services in New Zealand moved from 3.5% to 2.1%, and its estimated monthly branded searches moved from 490 to 240.
- Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services in New Zealand moved from 1.9% to 2.6%, and its estimated monthly branded searches moved from 260 to 300.
How did search popularity change for New Zealand VPN services in August 2026?
2 changes
In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.
Estimated monthly branded searches for CyberGhost in New Zealand fell 51% over 11 measured months, from 490 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CyberGhost’s and ExpressVPN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CyberGhost
5 branded search terms
- cyberghost
- cyberghost app
- cyberghost free trial
- cyberghost new zealand
- cyberghostvpn com
ExpressVPN
8 branded search terms
- expressvpn app
- expressvpn com
- expressvpn cost
- expressvpn free trial
- expressvpn near me
- expressvpn new zealand
- expressvpn nz
- expressvpn online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.